Sell beauty products online without developing formulas or holding stock. Choose from 200+ ready-made formulas, order without minimums, and fulfill across the EU and US with Selfnamed.
*Most of our formulas. Each product page shows its exact certification.
lumenskin.com
Skin, simplified.
Three steps. Clean formulas. Made for every day.
Shop the serum
okaglow.co
oka
Vitamin C serum $24
Vitamin C serum. One step, every morning.
norda.se
NORDA
Quiet care for cold days.
Cleansing foam €19
junostudio.com
SKIN STUDIO
Your skin, by appointment.
Book a facial
Calming eye cream $32
lumenskin.com
Skin, simplified.
Three steps. Clean formulas. Made for every day.
Shop the serum
okaglow.co
oka
Vitamin C serum $24
Vitamin C serum. One step, every morning.
norda.se
NORDA
Quiet care for cold days.
Cleansing foam €19
junostudio.com
SKIN STUDIO
Your skin, by appointment.
Book a facial
Calming eye cream $32
terraandco.com
Apothecary · Hand & body · Est. 2024
terra & co.
Hand & body washes, poured slow.
GrapefruitCardamomGinger
zing.lab
Actives, measured.
01 · Caffeine
02 · Ginkgo
03 · Oil
04 · Calm
cubo.store
CUBO
Night creams that work while you sleep.
$29
The night ritualShop night care
haleskin.co
Age is a feeling.
The night edit 3 creams · from $27
terraandco.com
Apothecary · Hand & body · Est. 2024
terra & co.
Hand & body washes, poured slow.
GrapefruitCardamomGinger
zing.lab
Actives, measured.
01 · Caffeine
02 · Ginkgo
03 · Oil
04 · Calm
cubo.store
CUBO
Night creams that work while you sleep.
$29
The night ritualShop night care
haleskin.co
Age is a feeling.
The night edit 3 creams · from $27
The private label partner behind 96,000 beauty businesses
96kbeauty businesses supported
1.6Mproducts delivered
20years in cosmetics
30+countries we ship to
A skincare line that carries your store's name
Reselling other brands means competing on price for the same products. Sell skincare products online under your own label, and the customer, the reviews, and the reorders stay with your store.
Margin
Set your own price.
No one else sells your products, so you decide what they cost. Our prices are visible from day one.
Customers
Own the customer.
Every reorder comes back to your store, not to a marketplace or another brand's site.
Brand
Brand your skincare.
Put your store's name on every product and every parcel.
Dropshipping vs wholesale for selling skincare online
Dropship to test products with no stock, or buy wholesale to lower your cost per item. Most online stores start with one and add the other as they grow.
Best private label skincare for online boutiques, by category
Start with one category, then add the next once you see what your customers reorder.
Face care
Serums are small, light to ship, and easy to explain on a product page. The new Spicule PDRN Centella Asiatica Serum, Vitamin C Serum, and Niacinamide Gel Moisturizer make a simple routine to start with.
Body care gets used up fast, which brings customers back. Hand & Body Wash, Grapefruit, Silk Skin Hand Cream, and Omega 6-9 Glowing Skin Body Oil cover the daily basics.
Makeup gives customers one more reason to add to the basket. Sell it under the same brand as your skincare, so shoppers can build their full routine in your store.
Type your brand name, pick a style, and see it on real products. Quick Design builds the label for you. The free Design Studio lets you fine-tune every detail, from colors to fonts.
Catalog prices excl. VAT. The Pro price is the bulk price with a Pro plan.
Natural and organic skincare to sell online
Most of our formulas carry COSMOS certifications by ECOCERT. COSMOS Organic means a set share of the ingredients is certified organic. COSMOS Natural means the formula meets the natural standard without that organic share. Every formula is cruelty-free, and the vast majority are vegan-friendly.
Our prices are visible from day one, with bulk discount tiers in the platform. Pick a product, type your retail price, and see what you keep on every order.
Two fulfillment hubs, in Riga, Latvia and Charlotte, North Carolina, ship to 30+ countries. Every formula is registered with the FDA in the US, the EU CPNP, and the UK SCPN, so the compliance paperwork is done before you sell.
EU + UKRiga, LatviaShips across Europe and the UK
USCharlotte, NCShips across the USA
FDA, EU CPNP, and UK SCPN registered
How to choose a private label skincare manufacturer for ecommerce
Does it connect to your store?
Copying orders by hand doesn't scale past the first week.
With Selfnamed orders sync from Shopify, WooCommerce, Squarespace, and Wix.
Who ships the orders?
Packing parcels takes time away from growing the store.
With Selfnamed every online order is made, packed, and shipped under your brand.
How much do you have to order?
Big minimums tie up cash in stock that might not sell.
With Selfnamed there are no minimum orders.
Can you prove what's on the label?
Ask for certifications, not adjectives.
From ISO 22716-certified manufacturing to ECOCERT-certified COSMOS formulas, Selfnamed has the certifications and documentation to support our quality, ingredient, and sustainability claims.
What's your real margin?
Hidden quotes hide thin margins.
With Selfnamed prices and bulk tiers are visible from day one.
Can it grow with you?
Start with one category, add more as the store grows.
With Selfnamed you add products anytime from a 200+ catalog.
Insider insights
Guides for running and growing an online beauty store.
Private label skincare for ecommerce means selling ready-made formulas under your own brand in your online store. Selfnamed makes, labels, and ships 200+ skincare, body care, hair care, and makeup products. You choose the formulas and the design. We handle production, compliance, and fulfillment from our hubs in the EU and US.
Use dropshipping. Connect your store, list your products, and each order syncs to Selfnamed. We make, label, pack, and ship it to your customer under your brand. See skincare dropshipping for the details.
Shopify, WooCommerce, Squarespace, and Wix. See integrations for setup steps for each platform.
Products that are easy to explain, easy to ship, and get reordered. Serums like Vitamin C Serum and Hydrating Serum suit face care. Hand cream and body wash bring repeat orders. Start with 3 to 5 products and add more once you see what sells.
No. You can dropship one order at a time, order samples, or buy in bulk when you're ready. See bulk and wholesale orders for volume pricing.
From our hubs in Riga, Latvia and Charlotte, North Carolina to 30+ countries. Every formula is registered with the FDA, the EU CPNP, and the UK SCPN, so you can sell in the US, UK, and EU.
Every formula is cruelty-free, and the vast majority are vegan-friendly. Most carry COSMOS certifications by ECOCERT. Each product page shows its exact claims.
Yes. Most online stores start with our ready-made formulas and their own label design. If you want a formula that doesn't exist yet, our custom formulations service develops one for your brand.
Add your own skincare brand to your store
Start free, connect your store, and put your name on your first product today.
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Pro.
Bulk discounts
Full design library
Vitamin C serum $24
Cleansing foam
Calming eye cream
01 · Caffeine
02 · Ginkgo
03 · Oil
04 · Calm
$29
The night edit
Vitamin C SerumVitamin C and sea buckthorn for a brighter-looking glow.$4.62$15.4030 ml
Hydrating SerumHyaluronic acid and aloe vera for plump-looking skin.$11.48$15.3030 ml
Niacinamide Gel MoisturizerA light gel with niacinamide and ginkgo.$5.40$13.5050 ml
Silk Skin Hand Cream, Spices & SandalwoodA warm-scented hand cream that makes an easy add-on.$8.13$12.70270 ml
Hand & Body Wash, GrapefruitA fresh grapefruit wash for hands and body.$6.53$10.20490 ml
Omega 6-9 Glowing Skin Body OilA body oil for a glowing finish.$14.56$18.20150 ml
Moisturizing ShampooA moisturizing shampoo for daily washing.$8.63$11.50290 ml
Keratin Intensive Rescue Hair MaskA weekly mask with keratin.$11.13$15.90170 ml
Foundation with PeptidesA buildable, semi-matte foundation with peptides and hyaluronic acid. 10 shades.$13.12$16.4030 ml
Correcting ConcealerCovers spots and shadows in 7 shades.$10.80$13.504 ml
Volumizing MascaraVolume and length for everyday and event looks.$10.64$13.306 ml
Matte LipstickTwo wearable shades, Dusty Rose and Terracotta Nude.$12.96$16.203.8 g
Vitamin C
Hyaluronic Acid
Niacinamide
Prebiotics
Shea Butter
Aloe Vera
Chamomile
Keratin
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