Private label cosmetics wholesale

Order wholesale beauty products under your own brand. 150+ skincare, makeup, hair care and body care formulas. No MOQ. Fast fulfillment from the US and EU.

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Close-up of amber glass dropper bottles and skincare packaging with water droplets, representing Selfnamed's private label cosmetics.

Cosmetics wholesale, managed for your business

Your all-in-one private label wholesale beauty supplier – from formula to front door.

No order minimums

Start with as few as 1 unit per product. Order only what you need, when you need it and scale up as your brand grows.

Skincare bottles and tubes from the Tenebra product line arranged on a grid-patterned background.

Scaled pricing

The more you order, the lower your unit cost. Pro members unlock bulk discounts starting from 25 units – higher margins with up to 60% off.

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US & EU fulfillment

We ship from fulfillment centers in the United States and Europe. Lead time starts from 2-5 business days, from confirmed order to dispatch.

Cosmetic bottle wrapped in a yellow polka-dot pattern, dramatically lit against a dark background.

Full branding freedom

Every product ships in branding that’s uniquely yours. Design labels and packaging with our online Design Studio.

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All orders in one place

Manage orders, track production, and reorder at scale from a single dashboard built for bulk buyers.

Explore wholesale beauty products for your next collection

200+ ready-to-wholesale formulas across every major category.

Wholesale face care products

Cleansers, serums, moisturisers, masks, toners, and more. All formulated for real results and available for wholesale private label.

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Wholesale body care products

Body lotions, oils, scrubs, washes, and butters. Clean formulas in retail-ready packaging, available for private label wholesale with full branding options.

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Fbr & Glow shampoo and conditioner bottle set displayed together.

Wholesale hair care & scalp products

Shampoos, conditioners, masks, and scalp treatments. Private label wholesale hair care with natural and performance-driven formulas.

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Wholesale makeup products

Foundations, lip colours, concealers, and more. Wholesale private label makeup with clean, organic formulas and fully custom packaging.

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Klar-branded lip balm and gloss tubes tied together with a pink ribbon.

Pink gift box holding three dropper bottles, nestled in pink branded packaging.

Wholesale sets & collections

Curated product sets and gift collections that sell at higher price points. Ideal for wholesale buyers launching seasonal or signature bundles under their brand.

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Macro close-up of a clear gel skincare texture with bubbles and droplets on a soft lavender background.

20 years of experience

Full customization, bulk order options and high-quality beauty products ready for your brand. Stock up, save more, and grow your business with ease.

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Wholesale cosmetics supplier for every beauty brand

Esthetician in a white coat using a skin-analysis device on a client's face.

Estheticians & skincare professionals

Retail your own branded skincare line to clients. Professional-grade wholesale formulas with zero MOQs so you can start small and grow at your own pace.

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Salon & spa owners

Build a retail revenue stream alongside your services. Stock custom-branded wholesale beauty products that keep clients coming back between appointments.

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Online store owners

Launch or expand your beauty store with private label wholesale cosmetics that sync automatically to your online storefront – no warehousing needed.

Retail shelf display of skincare products arranged in a boutique store.

Resellers & beauty retailers

Add private label cosmetics to your existing wholesale product line. Bulk pricing discounts, flexible quantities, and consistent product quality for every reorder.

Woman applying facial serum with a dropper while filming content.

Influencers & content creators

Turn your audience into customers. Launch your own cosmetics brand with as little as 1 unit and full creative control over packaging and product selection.

Overhead flat lay of petri dishes containing natural botanical ingredients.

Wellness & holistic beauty brands

Our wholesale organic skincare products and natural formulas fit seamlessly into wellness-led brand identities. Vegan and cruelty-free options available.

How to launch your cosmetics line with private label wholesale

1. Browse 200+ wholesale products

Explore our catalog of wholesale skincare, makeup, hair care, and body care products. Every formula is ready to order. No R&D costs, no development delays.

Amber dropper bottle with a color and shade selector interface overlay.

2. Design your brand packaging

Use the Selfnamed Design Studio to create labels and boxes that match your brand identity. Upload your logo or design from scratch – fully custom.

3. Place your wholesale order

With no MOQs, order as few as one unit per product to test demand, or upgrade to Pro and place bulk orders with discounts of up to 60%. See exactly what you'll pay before you commit.

Mockup screen showing an order-quantity slider interface with a product bottle icon.

4. We pack and ship for you

Selfnamed handles production, quality control, and dispatch. Products ship from US or EU warehouses directly to you across 30+ countries.

Person wearing a cap opening a shipped package.

Macro close-up of cream lotion texture on skin against a warm beige background.

Your bespoke wholesale cosmetics supplier

96K

Beauty businesses supported

200+

Premium beauty products delivered

Years of exeprience in cosmetics

Clean formulas, certified to the highest standard

Your reputation depends on who you partner with. Selfnamed is independently vetted and verified to the highest standards, from how we source ingredients to how we run our business.

Certified B Corporation

verified to meet the highest standards of social and environmental performance, accountability, and transparency across the entire business.

COSMOS Certifications

formulas certified to the internationally recognised standard for natural and organic cosmetics, with at least 95% natural ingredients per certified formula.

ISO Standards

our production facility meets the international standard for cosmetics Good Manufacturing Practice, so every batch is produced under the same controlled, audited conditions.

Hear from brands using Selfnamed

4.7

Average user rating

309 Reviews

”As a business owner it was vital to find great skincare products for my customers that actually work. This is what I found with Selfnamed.”

Bella Boss

”Really love this platform! Makes it so easy to get new products and is easy to design products! ”

Levi Voorhees

”Strong recomendation to anyone who wants to start a skincare brand with quality products, automated sourcing and easy platform to customize designs.”

Epethiya

”It's been an amazing experience. I cannot wait to see what the future holds for us all”

AnnAGA Luxury Skincare

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Unlock more with Selfnamed Pro

Selfnamed Pro is built to grow as your business scales. For €29 per month (€24/month annually), Pro unlocks bulk order discounts of up to 60%, premium mockups, an expanded design library, and every new feature as it launches. And once you reach €12,000 in orders within a year, Pro is on us.

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