Turn your makeup brand idea into reality without starting from scratch. Choose from 200+ ready-made formulas, order without minimums, and fulfill across the EU and US with Selfnamed.
*Most of our formulas. Each product page shows its exact certification.
The private label partner behind 96,000 beauty businesses
96kbeauty businesses supported
1.6Mproducts delivered
20years in cosmetics
30+countries we ship to
Private label makeup line that carries your name
Extend your artistry past the appointment. Offer clients the makeup you used on them, with your brand at the heart of their everyday makeup bag.
Revenue
Earn between bookings.
Your products keep selling after the look is done. You set the price and keep the margin.
Rebooking
Give clients a reason to come back.
When the foundation runs out, they come back to you for their shade.
Brand
Brand your makeup.
Put your name on the products in your kit and on your clients' vanity.
Professional makeup kits for makeup artists
Clients buy what they've just seen on their own face. Work from your branded kit, then send them home with the same products.
In your kit
A four-step routine covers most bookings. Prep the skin, build the base, correct where needed, and finish eyes and lips.
Hydrating Toner1. Prep
Foundation with Peptides2. Base
Concealer3. Correct
Mascara4. Finish
After the appointment
Four add-ons fit almost every client. Sell them next to the base products from their service routine.
Add-on
When clients use it
BiPhasic Make-up Remover
Every evening, to take the look off gently
Prebiotics Face Mist
Before makeup, and to refresh skin during the day
Caffeine Hydrogel Eye Patches
Before an event, while getting ready
SPF50 Stick
Every morning, as the last step before makeup
Bundle foundation, concealer, and the remover into a take-home kit.
Makeup products for makeup artist services
Connect six common makeup services with at-home routines, and give clients products from your own brand to recreate the look.
For a full wedding day
Bridal makeup
Take home Foundation with Peptides in the bride's shade and the Correcting Concealer for touch-ups, plus the BiPhasic Make-up Remover for the end of the night.
Teach with the products clients take home. Foundation with Peptides, Correcting Concealer, Volumizing Mascara, and the BiPhasic Make-up Remover make a complete lesson kit.
Dry skin and oily skin need different prep and a different finish. Find the products that fit the faces you see most in your chair.
Makeup for dry skin
Dry skin needs hydration before any base goes on. Prep with Hydrating Toner and Double Hydration Boost Gel, both with hyaluronic acid. Then apply Foundation with Peptides, which also contains hyaluronic acid.
Oily skin needs light prep and a matte finish. Prep with Oil-Free Hydrating Gel, a gel moisturizer with zinc. Foundation with Peptides has a semi-matte finish, and the Color Correcting Ceramide Stick works for quick touch-ups.
Sensitive skin needs fewer ingredients that can irritate. The Correcting Concealer is fragrance-free, suitable for sensitive skin, and dermatologically tested. Volumizing Mascara and the BiPhasic Make-up Remover are fragrance-free too.
Match every client from your own line. Foundation with Peptides comes in 10 shades, from 05 Fair Neutral to 50 Deep Cool. The Correcting Concealer comes in 7 shades, and the Color Correcting Ceramide Stick in 4.
Type your brand name, pick a style, and see it on real products. Quick Design builds the label for you. The free Design Studio lets you fine-tune every detail, from colors to fonts.
Catalog prices excl. VAT. The Pro price is the bulk price with a Pro plan.
Natural and organic makeup for makeup artists
Most of our formulas carry COSMOS certifications by ECOCERT. COSMOS Organic means a set share of the ingredients is certified organic. COSMOS Natural means the formula meets the natural standard without that organic share. Every formula is cruelty-free. Most are vegan, except Foundation with Peptides, and each product page says which is which.
“Selfnamed stood out because it offered quality formulations, customization, and the support an independent founder needed, while still allowing me to give ANNAGA its own identity.”
Founder · ANNAGA Luxury Skincare
“The price is fair and offers great value for money.”
Prestige-Elite
“As a business owner it was vital to find great skincare products for my customers that actually work.”
Verified customer · USA
“It combines quality products, user-friendly design tools, and transparent pricing to help entrepreneurs bring their vision to life.”
Nórael
Meet the brands built with Selfnamed
These beauty professionals turned their expertise into a product line with Selfnamed.
Get the booking, sell the look. Connect your Shopify, WooCommerce, Squarespace, or Wix store and every online order is made, packed, and shipped under your brand name.
Two fulfillment hubs, in Riga, Latvia and Charlotte, North Carolina, ship to 30+ countries. Every formula is registered with the FDA in the US, the EU CPNP, and the UK SCPN, so the compliance paperwork is done before you sell.
EU + UKRiga, LatviaShips across Europe and the UK
USCharlotte, NCShips across the USA
FDA, EU CPNP, and UK SCPN registered
How to choose a makeup private label manufacturing partner
Do the formulas work in your kit?
Your retail should match what you use on clients, not compete with it.
With Selfnamed you sell the same formulas you work with every day.
Can you prove what's on the label?
Ask for certifications, not adjectives.
From ISO 22716-certified manufacturing to ECOCERT-certified COSMOS formulas, Selfnamed has the certifications and documentation to support our quality, ingredient, and sustainability claims.
How much do you have to order?
Big minimums tie up cash and space in your kit.
With Selfnamed there are no minimum orders.
Who handles compliance?
Labels, registrations, and safety files take time and expertise.
With Selfnamed, every product is supported by regulatory compliance documentation for the EU, UK, and US markets.
What's your real margin?
Hidden quotes hide thin margins.
With Selfnamed prices and bulk tiers are visible from day one.
Can it grow with you?
Start with foundation and concealer, add mascara and lipstick later.
With Selfnamed you add products anytime from a 200+ catalog.
Questions makeup artists ask
Yes. Selfnamed handles makeup private label manufacturing for makeup artists and beauty brands. We make, label, and ship foundation, concealer, CC sticks, mascara, and lipstick under your brand, alongside 200+ skincare, body care, and hair care products. You choose the formulas and the design. We handle production, compliance, and fulfillment from our hubs in the EU and US.
To create your own makeup line, start with the products you use most on clients. Pick a foundation, a concealer, and one finishing product. Add your name in the free Design Studio and order samples. When you're happy, order one product or a bulk batch. There's no minimum order, so you only stock what you can sell.
Start where your clients already trust you. Sell the products you used on them, first after appointments and then online. Connect a Shopify, WooCommerce, Squarespace, or Wix store and we ship every online order under your name.
A professional makeup kit for makeup artist work covers prep, base, correction, and finish. That means a hydrating toner or gel for prep, a foundation in a full shade range, a concealer, mascara, lipstick, and a gentle makeup remover. Our 10 foundation shades and 7 concealer shades cover most clients.
The best makeup for an MUA kit works across skin types and tones. Look for a buildable foundation with a wide shade range, a concealer suitable for sensitive skin, and products with documented claims. The Correcting Concealer and Volumizing Mascara are fragrance-free and dermatologically tested.
Yes. Most makeup artists start with our ready-made formulas and their own label design. If you want a formula that doesn't exist yet, our custom formulations service develops a custom makeup line for your brand.
Foundation with Peptides comes in 10 shades, from 05 Fair Neutral to 50 Deep Cool. The Correcting Concealer comes in 7 shades and the Color Correcting Ceramide Stick in 4. You can start with the shades your clients use most and add more later.
Most of it is. The Correcting Concealer, Color Correcting Ceramide Stick, Volumizing Mascara, and Matte Lipstick are vegan. Foundation with Peptides is not. Every formula is cruelty-free, and each product page shows its exact claims.
Yes. Cleansers, serums, moisturizers, and SPF are covered on our private label skincare page. This page focuses on makeup for makeup artists.
Your artistry deserves a makeup line with your name on it
Start free, order samples, and put your name on your first foundation today.
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Pro.
Bulk discounts
Full design library
Hydrating Toner1. Prep
Foundation with Peptides2. Base
Concealer3. Correct
Mascara4. Finish
Foundation with PeptidesA buildable, semi-matte foundation with peptides and hyaluronic acid. 10 shades.$13.12$16.4030 ml
Correcting ConcealerCovers spots and shadows in 7 shades.$10.80$13.504 ml
Color Correcting Ceramide StickLight coverage in a stick, for quick touch-ups. 4 shades.$10.28$13.7012 g
Volumizing MascaraVolume and length for everyday and event looks.$10.64$13.306 ml
Matte LipstickTwo wearable shades, Dusty Rose and Terracotta Nude.$12.96$16.203.8 g
Sun Protection SPF50 Stick, no tintSPF50 in a stick for the end of every look, easy to carry in a kit.$9.53$12.7012 g
BiPhasic Make-up RemoverTakes off eye and face makeup with chamomile and aloe vera.$7.01$15.40100 ml
Double Hydration Boost GelA hyaluronic acid gel that preps skin before the base.$8.89$12.7030 ml
Peptides
Hyaluronic Acid
Mineral Pigments
Zinc Oxide
Sea Buckthorn
Aloe Vera
Chamomile
Jojoba Oil
