Private label makeup for your brand
Launch your own private label makeup line with customizable, clean beauty products. No MOQ, no minimums - just premium private label cosmetics shipped from the US and EU, done your way.
Private label makeup for your brand
Explore Selfnamed’s curated selection of premium private label makeup essentials. Clean formulas, sleek packaging, ready to brand and sell.
Foundation with Peptides
Velvety semi-matte coverage enriched with peptides for daily skin nourishment. Available in 10 inclusive shades from fair neutral to deep cool.
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Correcting Concealer
Covers imperfections and brightens the eye area in one step. Hyaluronic acid formula, fragrance-free, dermatologically tested. Available in 7 shades.
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Lengthening & Volumising Mascara
Peptide-infused formula that delivers length and volume with a precision brush for separated, defined lashes. Natural mineral pigments, free from synthetic dyes, 100% natural origin.
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Matte Lipstick
Rich-pigment colour with a velvety satin finish that wears comfortably without drying. Nourished with blueberry seed oil and shea butter. Available in Terracotta Nude and Dusty Rose.
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Custom Formula Development
For brands ready to go beyond the catalog. Work with our team to develop a proprietary formula built around your brief, your ingredients, and your market positioning.
View products ->How private label makeup works
Explore the catalog and find the makeup products you want to sell
Contact sales for details on adding your branding and order quantities
After your order is finalized, we'll take care of the fulfillment for you
Why partner with Selfnamed for your makeup line
Each product is formulated to meet the growing demand for ethical, clean, and high-performance beauty.
Clean beauty formulas
Offer quality makeup formulated by experts. These skin-friendly makeup products, free from synthetic dyes and harsh chemicals, means you can offer products that meet the high standards of today's conscious consumers.
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Full customization options
From label design to the smallest detail, shape every element to match your vision. Create a makeup line that feels truly yours with the help of our expert team.
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Grow your catalog
Beyond makeup, access categories like skincare, body care, and hair care, enabling you to build a cohesive beauty brand with a single production partner. Simplify your operations and broaden your market appeal with a diverse range of products.
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Global fulfillment
Focus on growing your brand while we handle the logistics. Selfnamed’s efficient fulfillment ensures consistent quality and timely delivery of your makeup products in Europe and the US.
Get started ->Private label makeup
Offer your customers sustainable private label makeup that will keep them coming back to you.
Get startedChoose private label makeup for your brand
Hear from our customers
”As a business owner it was vital to find great skincare products for my customers that actually work. This is what I found with Selfnamed.”
Bella Boss
”Really love this platform! Makes it so easy to get new products and is easy to design products! ”
Levi Voorhees
”Strong recomendation to anyone who wants to start a skincare brand with quality products, automated sourcing and easy platform to customize designs.”
Epethiya
”It's been an amazing experience. I cannot wait to see what the future holds for us all.. ”
AnnAGA Luxury Skincare
”A very good system! The products are very high quality and easy to use or market. The online designer is super easy to handle and works very well. ”
Shape Cosmetics
”I'm impressed with the quality of their products. Everything is well-made, from creams and serums to packaging.”
AKUA - Natural Skincare
”High-quality products and prompt customer service. Their design platform is transparent and user-friendly. They are always ready to assist and provide solutions.”
Zsolt Pirityi
Build your makeup line today
Get premium makeup products, fast turnaround, and fully branded products, all in one place.
Start now
Watch our Product Tutorials
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Intro Into Selfnamed Products
Everything you need to know about product formulas, claims and certification.
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Performance Based Skincare
Deep dive into Selfnamed performance based formulas, bestsellers and upcoming innovations.
