Private label makeup for your brand
Launch your own private label makeup line with customizable, clean beauty products. No MOQ, no minimums - just premium private label cosmetics shipped from the US and EU, done your way.

Launch your own private label makeup line with customizable, clean beauty products. No MOQ, no minimums - just premium private label cosmetics shipped from the US and EU, done your way.
Explore Selfnamed’s curated selection of premium private label makeup essentials. Clean formulas, sleek packaging, ready to brand and sell.

Velvety semi-matte coverage enriched with peptides for daily skin nourishment. Available in 10 inclusive shades from fair neutral to deep cool.
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Covers imperfections and brightens the eye area in one step. Hyaluronic acid formula, fragrance-free, dermatologically tested. Available in 7 shades.
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Peptide-infused formula that delivers length and volume with a precision brush for separated, defined lashes. Natural mineral pigments, free from synthetic dyes, 100% natural origin.
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Rich-pigment colour with a velvety satin finish that wears comfortably without drying. Nourished with blueberry seed oil and shea butter. Available in Terracotta Nude and Dusty Rose.
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For brands ready to go beyond the catalog. Work with our team to develop a proprietary formula built around your brief, your ingredients, and your market positioning.
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Explore the catalog and find the makeup products you want to sell

Contact sales for details on adding your branding and order quantities

After your order is finalized, we'll take care of the fulfillment for you
Each product is formulated to meet the growing demand for ethical, clean, and high-performance beauty.

Offer quality makeup formulated by experts. These skin-friendly makeup products, free from synthetic dyes and harsh chemicals, means you can offer products that meet the high standards of today's conscious consumers.
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From label design to the smallest detail, shape every element to match your vision. Create a makeup line that feels truly yours with the help of our expert team.
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Beyond makeup, access categories like skincare, body care, and hair care, enabling you to build a cohesive beauty brand with a single production partner. Simplify your operations and broaden your market appeal with a diverse range of products.
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Focus on growing your brand while we handle the logistics. Selfnamed’s efficient fulfillment ensures consistent quality and timely delivery of your makeup products in Europe and the US.
Get started ->Offer your customers sustainable private label makeup that will keep them coming back to you.
Get startedGet premium makeup products, fast turnaround, and fully branded products, all in one place.
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Everything you need to know about product formulas, claims and certification.

Deep dive into Selfnamed performance based formulas, bestsellers and upcoming innovations.