The product development studio for ambitious beauty brands.

Selfnamed Lab is the end-to-end product development studio for beauty brands with big plans. Our chemists formulate in our own lab in Europe, design and packaging happen under the same roof, and a market-ready prototype is in your hands in three months.

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What we formulate

Formulas across every major personal care category.

Facial skincare

Serums & Actives

Cleansers

Body Care

Hair Care

Scalp Care

Suncare

Mens Care

Fragrance

Sustainable Packaging

What you can create with Selfnamed Labs

Three skincare bottles (a spray, a blue-capped dropper bottle, and a pink-orange gradient bottle) nestled in draped white fabric

Custom skincare formulation

A serum built around your hero active. A moisturizer with a texture your customers haven't felt before. Or any other skincare products you’ve envisioned From concept to clinical-grade formula, developed and stability-tested in our own lab.

Close-up of a glass pipette dispensing a clear serum with rising bubbles

Trend-first actives

Our chemists work at the edge of what's possible. New actives, new delivery systems, new claims. Your product leads a category instead of following one.

Macro shot of an amber, honeycomb-textured gel with a bite taken out of it, flanked by white cream swooshes

New textures, formats, and hybrids

Balm-to-oil. Powder-to-foam. Skincare-makeup hybrids. If the format doesn't exist yet, that's exactly the brief we like.

Green-labeled "Omega 6-9 Glowing Skin Body Oil" pump bottle against a light grey background (

Hair care and body care development

You choose products, build your brand, and market them. Manufacturing, packaging, and fulfillment are handled by a trusted supplier.

Built for brands with ambition

800+

Innovative formulas that we’ve already built

Months from concept to prototype

1.6M

Premium beauty products delivered

From idea to ready-to-sell product in few months.

Together we define the product, the space it owns, and the formula brief.

Our chemists develop and test the formula until it performs.

Identity, design, and packaging built around the product.

A finished, market-ready sample in your hands within three months.

When you're ready, we take it to full production and your product ships from Europe or the US

Why brands develop with Selfnamed Labs

Two K:SGY skincare dropper bottles arranged in a soft white swirl of fabric

End to end process, under one roof

Strategy, formula, design, and packaging from one team. Not a chemist, a designer, and a factory you have to coordinate. Most brands stitch together an ODM here and an OEM there. With Labs, both live under one roof.

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Sourcing & raw materials

We select and secure ingredients from a vetted supply chain, so quality is built in from the source.

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Innovation as standard

Our chemists work at the edge of what's possible – new actives, new textures, new formats. That way your product leads a category instead of following one.

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Made in our own lab in Europe

In-house formulation and GMP-certified manufacturing keep quality, capacity and timelines in our control. Distribution centers both in Europe and the USA.

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Beauty with a clean conscience

When your customers choose your makeup, they're trusting what goes on their skin. Every formula we make is held to the same uncompromising standard, from how ingredients are sourced to how the final product leaves our facility. Here's the Selfnamed guarantee.

Custom cosmetic product development process at Selfnamed Labs, from formula to finished packaging

Certified B Corporation

Verified to meet the highest standards of social and environmental performance, accountability, and transparency across the entire business.

Cosmetic contract manufacturing production line at Selfnamed Labs

COSMOS Natural by ECOCERT

Every makeup formula meets the internationally recognised standard for natural cosmetics, with at least 95% natural ingredients

ISO GMP Standard

Our production facility meets the international standard for cosmetics Good Manufacturing Practice. Every batch goes under the controlled, audited conditions.

Full regulatory compliance

Fully compliant in the EU (CPNP-notified), UK, and USA (FDA-registered). We handle the paperwork so you don't have to.

Two ways to work with Selfnamed Labs

Gloved lab technician's hands holding a pipette over a glass beaker, with a glass stirring rod in the background

Custom cosmetic product development

A bespoke product from a blank page. Our lab develops the formula, design, and packaging as full ODM (original design manufacturing), built by one team on one timeline.

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Cosmetic contract manufacturing

Already have a formula? Our OEM (original equipment manufacturing) team produces it in the volumes you need, with distribution centers in Europe and the US.

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