Hotel toiletries supplier

Private Label Toiletries for Hotels & Airbnbs

Q: What should I look for in hotel toiletries suppliers?

Look for certified formulas, clear prices, order sizes that fit your property, and compliance in the markets your guests come from. With Selfnamed you get COSMOS-certified formulas, no minimum orders, bulk tiers visible upfront, and FDA, CPNP, and SCPN registration.

Q: Do you make white label solid shampoo for hotel amenities?

Our ready-made hair care range is liquid shampoo and conditioner in 290 to 400 ml bottles, which suit refillable bathroom setups and apartments. If you need a solid shampoo bar for your amenities, ask our custom formulations team about developing one for your brand.

Q: Are your toiletries eco-friendly?

Most of our formulas carry COSMOS Natural or COSMOS Organic certification by ECOCERT. Every formula is cruelty-free, and the vast majority are vegan-friendly. Each product page shows its exact claims.

Q: Can Airbnb hosts order small quantities?

Yes. There's no minimum order, so you can stock a single apartment and reorder when you run low.

Q: Can I order in bulk for several properties?

Yes. Bulk discount tiers lower your cost per item, and high-volume orders can get custom packaging. See wholesale orders for details.

Q: Can guests buy the products?

Yes. Sell them at reception, or connect an online store and we ship each order under your brand. See integrations for Shopify, WooCommerce, Squarespace, and Wix.

Q: Where do you ship?

From our hubs in Riga, Latvia and Charlotte, North Carolina to 30+ countries. Every formula is registered with the FDA, the EU CPNP, and the UK SCPN, so you can use it in the US, UK, and EU.

Stock every guest bathroom with your own branded toiletries without developing formulas from scratch. Choose from 200+ ready-made formulas, order without minimums, and fulfill across the EU and US with Selfnamed.

Start free See the bathroom set

COSMOS-certified formulas by ECOCERT*
No minimum orders
EU and US fulfillment
4.4 on the Shopify App Store

Boutique hotels
Luxury hotels
Airbnbs
Eco-friendly stays

*Most of our formulas. Each product page shows its exact certification.

The private label partner behind 96,000 beauty businesses

96kbeauty businesses supported

1.6Mproducts delivered

20years in cosmetics

30+countries we ship to

Hotel toiletries that carry your name

Guests notice the details. Your own toiletries make the bathroom part of the stay, and remind guests where they stayed long after checkout.

Experience

Make the stay memorable.

A bathroom stocked with your own brand feels considered, from the first shower to the last.

Revenue

Sell what guests already love.

Offer the same products at reception or in your online store. You set the price and keep the margin.

Brand

Brand your toiletries.

Put your property's name on every bottle in every room.

A complete guest bathroom set, under your brand

Start with the four products every guest reaches for, then add extras for suites, spa rooms, and longer stays.

The essentials

Four products cover every bathroom. Wash, condition, cleanse, and care.

Moisturizing Shampoo1. Wash
Moisturizing Conditioner2. Condition
Hand & Body Wash, Grapefruit3. Cleanse
Silk Skin Hand Cream4. Care

Upgrade the stay

Four extras for suites, spa rooms, and guests who stay longer.

Extra	Where it fits
Sensitive Skin Body Cream	After-shower care for every guest
Omega 6-9 Glowing Skin Body Oil	Suites and spa rooms
Gentle Cleansing Milk	A vanity tray for evening routines
BiPhasic Make-up Remover	A vanity tray for guests who wear makeup

Put the set in a branded gift box for your reception shop.

Order for one apartment or a whole hotel

Test your bathroom set in a single room, then stock every property once it's right.

A KAIO 2-in-1 hair and body wash beside a glass pill reading Minimum order, 1

Start small

Try it in one room first.

Best for Airbnb hosts, guesthouses, and new properties

No minimum orders
Order samples before you commit
Change scents and formulas anytime
Ship straight to your property

Order samples

Three Ferro & Moss washes beside a glass pill reading Bulk tiers, Visible upfront

Order in bulk

Stock every room at once.

Best for hotels and multi-property operators

Bulk discounts lower your cost per item
Custom packaging for high-volume orders
Prices and tiers visible upfront
Restock as often as you need

Explore wholesale

Toiletries for every kind of stay

Match six common property types with ready-made toiletry sets that fit your guests and your style.

A boutique hotel bedroom with a metal bed, framed artwork and a herringbone floor

For properties where every detail is styled

Boutique hotels

Pick a signature scent and use it everywhere. Silk Skin Hand Cream and Silk Skin Body Serum share the Spices & Sandalwood scent.

47 products for hotels

A hotel bathroom with a freestanding tub and a walk-in shower

For suites and five-star bathrooms

Luxury hotels

Go beyond the basics. Add Omega 6-9 Glowing Skin Body Oil and Sensitive Skin Body Cream to the essentials.

29 body care products

A sunlit holiday apartment with a desk and a sofa

For hosts who want a hotel-level welcome

Airbnbs and holiday rentals

Keep it simple. Moisturizing Shampoo, Moisturizing Conditioner, and Hand & Body Wash, Grapefruit, with your rental's name on each.

11 shampoos

For guests who read the label

Eco-friendly stays

Choose COSMOS Organic formulas. Sensitive Skin Body Cream, Gentle Cleansing Milk, and Omega 6-9 Glowing Skin Body Oil.

94 COSMOS-certified products

For treatment rooms and guest bathrooms alike

Spa and wellness hotels

Use the same line in the spa and in the rooms. See private label spa products for treatment-room formulas.

46 spa products

For small properties with a personal touch

Guesthouses and B&Bs

Start with one wash and one hand cream. Hand & Body Wash, Grapefruit, and Silk Skin Hand Cream cover shared and private bathrooms.

10 body washes

Luxury hotel toiletries, by category

Build your set one category at a time, starting with what guests use every day.

Hair care

Shampoo and conditioner are the first bottles guests open. Moisturizing Shampoo and Moisturizing Conditioner make an easy everyday pair, and Sensitive Scalp Shampoo is a gentle wash for easily irritated scalps.

Browse hair care

Body care

Body wash and hand cream are used in every room, every day. Hand & Body Wash, Grapefruit, Silk Skin Hand Cream, and Sensitive Skin Body Cream cover the daily basics.

Browse body care

Face care

A small vanity tray goes a long way in suites. Gentle Cleansing Milk and BiPhasic Make-up Remover help guests take off the day.

Browse face care

Spa products

Hotels with a spa can use one line across treatment rooms, guest bathrooms, and the retail shelf, so guests take the experience home.

Browse spa products

Your property's name on the bottle in 60 seconds

Type your brand name, pick a style, and see it on real products. Quick Design builds the label for you. The free Design Studio lets you fine-tune every detail, from colors to fonts.

Try Quick Design Explore Design Studio

An ODO 2-in-1 hair and body wash, keratin shampoo, and hand cream

A Rue Verte hand and body wash, hand cream, and body oil

A KAIO 2-in-1 hair and body wash, keratin shampoo, and hand cream

Toiletries hotels start with

Browse all 200+ products

COSMOS NaturalVeganMoisturizing ShampooAn aloe vera shampoo for daily washing.$8.63$11.50290 ml

COSMOS NaturalVeganMoisturizing ConditionerArgan oil and wheat protein for softer lengths.$9.00$12.00290 ml

COSMOS NaturalVeganSensitive Scalp ShampooA gentle wash with linden flower for easily irritated scalps.$7.19$13.70400 ml

COSMOS NaturalVeganHand & Body Wash, GrapefruitA fresh grapefruit wash for hands and body.$6.53$10.20490 ml

COSMOS NaturalVeganSilk Skin Hand Cream, Spices & SandalwoodA warm-scented hand cream for every bathroom.$8.13$12.70270 ml

Dermatologically testedSensitive skinCOSMOS OrganicSensitive Skin Body CreamA shea and cocoa butter cream for after the shower.$11.18$14.90190 ml

COSMOS OrganicVeganOmega 6-9 Glowing Skin Body OilA body oil for a glowing finish.$14.56$18.20150 ml

COSMOS OrganicVeganGentle Cleansing MilkA soft cleansing milk for evening routines.$4.10$11.70190 ml

Catalog prices excl. VAT. The Pro price is the bulk price with a Pro plan.

Hands washing at a white basin with a brass tap

Green aloe leaves with small red spines along their edges

Eco-friendly hotel toiletries, certified

Most of our formulas carry COSMOS certifications by ECOCERT. COSMOS Organic means a set share of the ingredients is certified organic. COSMOS Natural means the formula meets the natural standard without that organic share. Every formula is cruelty-free, and the vast majority are vegan-friendly.

Our certifications All 91 ingredients

What brand owners say

4.4 on the Shopify App Store

A guest resting on white sheets in the sun

“They’re not just buying a cream or a serum. They’re also buying expertise, a story, and trust.”

Founder · Nude By My Skin

“The price is fair and offers great value for money.”

Prestige-Elite

“I’m impressed with the quality of their products. Everything is well-made, from creams and serums to packaging.”

AKUA Natural Skincare

“As a business owner it was vital to find great skincare products for my customers that actually work.”

Verified customer · USA

Meet the brands built with Selfnamed

Hospitality stories are on the way. Until then, these founders show how a line with your name on it comes together.

See all success stories

Mayteo Luna Baby body lotion, body wash, and shampoo on a wooden bath tray with daisies

MayteoHow a father who learned to read labels built a family skincare brand.Read the story

ANNAGA Luxury Skincare Blemish Purifying Face Wash in a splash of blue and white

ANNAGA Luxury SkincareLuxury positioning without a luxury-sized production run. Here's how ANNAGA did it.Read the story

THAROS skincare bottle covered in water droplets

THAROSHow THAROS built a men's lifestyle brand with Selfnamed.Read the story

How to stock your rooms with branded toiletries in 3 steps

STEP 1
Choose your formulas.
Pick the essentials and a signature scent. Order samples and test them in one room first.
STEP 2
Add your design.
Put your property's name and colors on every label in the free Design Studio, or let Quick Design build it for you.
STEP 3
Stock your rooms.
Order for one apartment or in bulk for every room, and we ship to your property. Restock whenever you need.

Start free Order samples

Shipped from the EU and the US

Two fulfillment hubs, in Riga, Latvia and Charlotte, North Carolina, ship to 30+ countries. Every formula is registered with the FDA in the US, the EU CPNP, and the UK SCPN, so the compliance paperwork is done before guests use a single bottle.

EU + UKRiga, LatviaShips across Europe and the UK

USCharlotte, NCShips across the USA

FDA, EU CPNP, and UK SCPN registered

How to choose a hotel toiletries supplier

Can you put your own name on it?
Generic amenities make every hotel bathroom look the same.
With Selfnamed every bottle carries your property's name and design.
Can you prove what's on the label?
Ask for certifications, not adjectives.
From ISO 22716-certified manufacturing to ECOCERT-certified COSMOS formulas, Selfnamed has the certifications and documentation to support our quality, ingredient, and sustainability claims.
How much do you have to order?
Big minimums fill storerooms with stock you can't use.
With Selfnamed there are no minimum orders, and bulk tiers when you need them.
Is it compliant where your guests are?
Every market has its own rules for cosmetics.
With Selfnamed every formula is registered with the FDA, the EU CPNP, and the UK SCPN.
Can guests buy what they liked?
The best amenities turn into sales.
With Selfnamed you can sell the same products at reception or online.
Can it grow with you?
Start with the essentials, add more as you open new rooms.
With Selfnamed you add products anytime from a 200+ catalog.

Insider insights

Guides for building a private label line your guests remember.

Explore articles

A white pump bottle on the edge of a bathtub in soft shade

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Packaging for an Icelandic Volcano face and body scrub with a mountain photo

DesignHow to Create Effective Skincare Packaging DesignKey design elements, legal must-haves, and branding tips.Read the article

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SuppliersHow to choose a private label cosmetics companyMOQs, catalogs, customization, and compliance, side by side.Read the article

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Private labelWhite label vs private label for your beauty brandThe key differences, pros and cons, and how to choose.Read the article

Questions hotels and hosts ask

What are private label hotel toiletries?

Private label hotel toiletries are ready-made formulas sold under your property's own name. Selfnamed makes, labels, and ships 200+ hair care, body care, skincare, and makeup products. You choose the formulas and the design. We handle production, compliance, and fulfillment from our hubs in the EU and US.

What should I look for in hotel toiletries suppliers?

Do you make white label solid shampoo for hotel amenities?

Are your toiletries eco-friendly?

Can Airbnb hosts order small quantities?

Can I order in bulk for several properties?

Can guests buy the products?

Where do you ship?

Add a personal touch to every stay

Start free, order samples, and design your first bathroom set today.