White label skincare - sell clean beauty products

Natural and organic skincare formulas, ready for your brand and your customers. Choose from cleansers, serums, moisturizers, masks, and more. Certified, compliant, and production-ready.

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What is white labeling

White labeling means selling white label products under your own brand name - no factory, formula, or facility of your own required. You choose the products, apply your branding, and set your price. A trusted supplier handles the manufacturing, packaging, and fulfillment behind the scenes.

It's the fastest, lowest-risk way to launch a brand around products that are already developed, tested, and production-ready. Skip the R&D costs, the warehousing, and the minimum order requirements - and go straight to branding and selling white label products built for your market.

Why brands choose white label skincare

White labelling is the fastest, lowest-risk way to launch a skincare line for brands ready to enter the beauty market. Skip product development, warehousing, and minimum order requirements.

Speed to market without R&D costs

Selfnamed formulas are fully developed, certified, and production-ready. Skip the research and development – and the costs that come with it. Jump straight to branding and selling, risk-free.

Higher margins on proven products

When you sell under your own brand, you set the retail price. White label means the upside on every sale is yours, at a price point that fits your market and your audience.

No inventory commitment

Order a single unit to test an idea or place a bulk order to stock your shelves. Selfnamed has . You can build a skincare line around any model: dropshipping, retail, or both.

Custom formula development

For enterprise brands ready to go beyond the catalog. Work with our team to develop a private label skincare formula built for your audience, your positioning, and your market.

Explore our white label skincare catalog

Curate quality white label beauty products from a growing range of professionally developed, COSMOS-certified formulas. Every product is ready to carry your brand from day one.

Cleansers and foams

Gentle daily cleansers built around botanical extracts like rose, chamomile, and calendula.

Serums

High-performance actives delivered in lightweight, fast-absorbing formats.

Moisturizers and creams

Lightweight gels, rich creams, and dedicated formulas for sensitive skin built around natural-origin actives.

Eye care

Eye creams and serums formulated for the most delicate skin on the face.

Masks and exfoliants

From overnight repair masks to 10% lactic acid serums, this is where customers see fast, visible results.

Facial oils and mists

Multipurpose oils and refreshing facial mists for glow, hydration, and on-the-go skincare moments.

Toners

Alcohol-free formulas built around natural-origin actives like hyaluronic acid and botanical extracts.

Your white label skincare line is one click away

Create a free Selfnamed account to design real packaging, set up your order fulfillment, and start selling whenever you're ready. No subscription, no commitment.

Beauty with a clean conscience

When your customers choose your makeup, they're trusting what goes on their skin. Every formula we make is held to the same uncompromising standard, from how ingredients are sourced to how the final product leaves our facility. Here's the Selfnamed guarantee.

Certified B Corporation

We’re certified to meet the highest standards of social and environmental performance, accountability, and transparency across the entire business.

ECOCERT certificates

We offer white label organic skincare that meets the professionally recognized standard for natural cosmetics and organic ingredients.

ISO GMP Standard

Our production facility meets the international standard for cosmetics Good Manufacturing Practice. Every batch is produced under controlled conditions.

Full regulatory compliance

Fully compliant in the EU (CPNP-notified), UK, and USA (FDA-registered). We handle the paperwork so you don't have to.

How to launch your white label skincare brand

1. Choose your products

Every formula is professionally developed, COSMOS-certified, and ready to set your brand up for success. Start smart by testing out potential skincare lines with our full sample sets.

Order samples

2. Design your packaging

Use the Selfnamed Design Studio to add your logo, brand colors, and label design to any product. Apply a ready-made template or upload a finished design from your own workspace.

Add designs

3. Start selling

Sample single units to test demand, set up an ecommerce store, or place a wholesale order with bulk discounts. With no minimum order quantities, set up orders for exactly what you need.

Connect stores

4. We handle the rest

Selfnamed manages production, quality control, compliance, and dispatch for your skincare. White label products ship from our EU and US fulfillment centers directly to you or customers.

“Selfnamed has been a game-changer for us! The platform is easy to use, the product quality is top-notch, and the branding options are beautifully executed.”

THAROS

United States

Built for every kind of skincare seller

We work with skincare professionals, ecommerce brands, and entrepreneurs at every stage.

Black-and-white photo of a makeup artist applying makeup to a model's face.

Estheticians & spa owners

Add a branded retail line that generates revenue and builds customer loyalty beyond the treatment room.

Person sitting cross-legged in jeans, working on a laptop.

Ecommerce brands

Launch or expand a skincare range that plugs directly into your online store, with automated fulfillment and zero warehousing.

Content creator filming a beauty product with a camera.

Beauty entrepreneurs

White label cosmetics and skincare build a professional-grade brand without the typical development costs, MOQ barriers, or compliance headaches.

Retail shelf display of cosmetics and skincare products in a store.

Skincare professionals

Turn years of client expertise into a retail revenue stream. Your name on the bottle, not someone else's.

Content creators

Turn an engaged audience into paying customers with a white label skincare products that reflect your content, your aesthetic, and your values.

Join skincare brands earning millions

800K

Beauty businesses supported

200+

Premium beauty products

Years of exeprience in cosmetics

Sell white label skincare wherever your customers shop

Connect Selfnamed directly to your storefront. Orders sync automatically, fulfillment runs in the background, and your customers see only your brand.

Instant access via the Shopify App Store

Automatic product sync and order fulfillment

Ready-made shipping profiles for a primed dropshipping setup

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Quick API-key setup via the official WooCommerce extension

Automatic billing built into your existing WordPress store

Full control over your storefront design

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Built for visual-first beauty brands

Seamless connection between your Squarespace design and Selfnamed products

You focus on aesthetics – we handle fulfillment

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Connect your Wix storefront in minutes, no developer required

Drag-and-drop builder paired with with hands-off fulfillment

Dropship white label skincare entirely under your brand

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What successful sellers say about Selfnamed

4.7

Average user rating

309 Reviews

”As a business owner it was vital to find great skincare products for my customers that actually work. This is what I found with Selfnamed.”

Bella Boss

”Really love this platform! Makes it so easy to get new products and is easy to design products! ”

Levi Voorhees

”Strong recomendation to anyone who wants to start a skincare brand with quality products, automated sourcing and easy platform to customize designs.”

Epethiya