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Product in details

Product features

Retinol Alternative Serum
  • Best for

    Anti-age, blemishes

  • Skin type

    All skin types

  • Star features

    Gentle retinol alternative, reduces the appearance of fine lines

  • Aroma

    Slightly sweet rose aroma with delicate touch of red geranium on green and fruity background

Certified manufacturer

  • FDA registered

    FDA Registered

  • Certified B Corporation

    B Corporation

  • Good Manufacturing Practice

    Good Manufacturing Practice

  • Gluten Free
  • Nut Free
  • Vegan
  • Cosmeceutical Level

About the product

Clinical studies

  • 85%

    noticed smoother-looking skin

  • 85%

    saw an overall improved appearance

  • 85%

    saw a better skin texture

  • 70%

    noticed reduced appearance of lines

  • 90%

    experienced instantly comforted skin

  • 90%

    felt hydrated skin all day long

Tests were conducted by an independent third-party laboratory on a group of 20 women aged 30–50 across all skin types. Instrumental tests were performed on 10 participants. Individual results may vary.

Retinol Alternative Serum, beforeRetinol Alternative Serum, after 8 weeks

Results after 8 weeks

Curated for

  • Estheticians

    Retail as a concentrated retinol-alternative serum clients use at home to refine the look of texture and fine lines between facials.

    Estheticians
  • Cosmetologists

    Recommend to clients wanting visible smoothing without traditional retinol irritation, sold as take-home care.

    Cosmetologists
  • Makeup artists

    A lightweight serum that preps and smooths skin before makeup, applied in the client's routine.

    Makeup artists
  • Bridal MUAs

    A pre-wedding smoothing serum for brides to use at home.

    Bridal MUAs
  • Content creators

    A gentle-retinol-alternative serum with a texture-refining story for routine content.

    Content creators
The Retinol Alternative line has become my favourite range from Selfnamed. As a cosmetologist, I really appreciate products that combine effective skincare with a pleasant and gentle user experience. I especially love the texture and how comfortable and smooth the skin feels after application. The product absorbs beautifully and feels nourishing without being too heavy. I also really like the pump bottle packaging. It is practical and hygienic, which is especially important to me as a skincare professional. The packaging also gives the products a clean and professional feel. This is a range I genuinely enjoy using myself and feel confident recommending to my clients.

Sanna

Cosmetologist & Brand Founder

Retinol Alternative Serum in use

Product formula

  • Texture

    Light fluid
    LightRich
  • Finish

    Dewy
    WeightlessOcclusive
  • pH level

    pH 5.1–5.25
    014
Retinol Alternative Serum

Key ingredients

  • Aloe Juice

    Aloe Juice

  • Sodium PCA

    Sodium PCA

  • Vitamin C

    Vitamin C

  • Hyaluronic Acid

    Hyaluronic Acid

  • Vitamin E

    Vitamin E

  • Bidens Pilosa Extract (Retinol Alternative)

    Bidens Pilosa Extract (Retinol Alternative)

  • Jojoba Oil

    Jojoba Oil

  • Rose Myrtle Extract

    Rose Myrtle Extract

Packaging

Bottle + Pump
PP (Polypropylene) #5 – lightweight and durable, built to hold up to daily use. The pump is the same material as the bottle.
Cap
PETG (Polyethylene Terephthalate Glycol) #7 – clear, shatter-resistant plastic, often used for a glass-like look.
Recycling
The bottle and pump are PP #5, and the cap is PETG #7 – two different plastics. Separate the cap from the bottle and pump, then recycle them according to your local recycling requirements.
Retinol Alternative Serum

How to use

Retinol Alternative Serum

Apply morning and evening

  1. Step 01

    Apply a few drops to a cleansed face.

  2. Step 02

    Use AM and PM, before moisturizer.

  3. Step 03

    Follow with SPF in the morning for daytime use.