Create your own branded haircare products without developing formulas from scratch. Explore 200+ ready-made formulas, enjoy no minimum orders, and fulfill orders across the EU and US with Selfnamed.
*Most of our formulas. Each product page shows its exact certification.
The private label partner behind 96,000 beauty businesses
96kbeauty businesses supported
1.6Mproducts delivered
20years in cosmetics
30+countries we ship to
Private label hair salon products should carry your name
Extend the salon experience beyond the chair. Offer your clients haircare products that help maintain their results at home, with your brand at the heart of their daily routine.
Revenue
Earn between appointments.
Your retail shelf keeps selling while you're busy at the chair. You set the price and keep the margin.
Rebooking
Give clients a reason to come back.
When the bottle runs out, they come back to you for the next one.
Trust
Brand your haircare.
Extend your salon's identity beyond the chair with your own branded haircare line.
Retail that starts at the backwash
Clients buy what they've just felt on their own hair. Use your line at the backwash, then send them home with the same bottles.
In the chair
A four-step backwash ritual turns a wash into a treatment. Clear the scalp, wash, treat the lengths, and finish with a leave-in mist.
Deep Cleanse Scalp Scrub1. Scalp
Moisturizing Shampoo2. Wash
Keratin Intensive Rescue Hair Mask3. Treat
Keratin Shine Leave-In Hair Mist4. Finish
After the appointment
Four add-ons fit almost every client, whatever their hair type. Sell them next to the shampoo and conditioner from their service routine.
Add-on
How often at home
Deep Cleanse Scalp Scrub, Rosemary & Mint
1–2 times a week, before shampoo
Keratin Intensive Rescue Hair Mask
1–2 times a week, after shampoo
Keratin Shine Leave-In Hair Mist
After every wash, before styling
Rosemary Hair & Scalp Strengthening Oil
Before washing, massaged into the scalp
Bundle shampoo, conditioner, and one add-on into a take-home kit.
Take-home hair care for every salon service
Connect six common salon services with at-home haircare routines, and give clients products from your own brand to maintain their results.
For hair that needs moisture after color
Color appointment
Take home Moisturizing Shampoo and Moisturizing Conditioner, plus the Keratin Intensive Rescue Hair Mask once a week.
Add a scalp scrub or a weekly mask to any routine.
Salon hair products for every hair type
Dry lengths and an oily scalp need different products. Find the range that fits the hair you see most in your chair.
Salon products for dry hair
Dry hair needs a gentle wash and a rich conditioner. Moisturizing Shampoo cleanses with aloe vera. Moisturizing Conditioner adds argan oil and wheat protein. Finish with Keratin Shine Leave-In Hair Mist after every wash.
Curls need moisture and frizz control, not extra cleansing power. The curl care range is made for wavy and curly hair, types 2 to 3, and covers the full wash day from cleanse to condition. Pair it with Keratin Shine Leave-In Hair Mist after every wash and the Keratin Intensive Rescue Hair Mask once a week.
Color, bleach, and hot tools leave hair rough and brittle-looking. The Keratin Intensive Rescue Hair Mask is a weekly treatment with keratin and wheat protein. It's fragrance-free, so it suits clients who skip scented products.
Fine hair goes flat under heavy formulas. Keratin Volume Boost Shampoo and Conditioner contain keratin, caffeine, and rosemary for lighter, fuller-looking hair. Nourish and Volumize Shampoo is a lower-cost option for your entry-level shelf.
Healthy-looking hair starts at the scalp. Sensitive Scalp Shampoo is a gentle wash with linden flower. Pair it with the Deep Cleanse Scalp Scrub, Rosemary & Mint once or twice a week to clear product buildup.
Type your salon name, pick a style, and see it on real products. Quick Design builds the label for you. The free Design Studio lets you fine-tune every detail, from colors to fonts.
Catalog prices excl. VAT. The Pro price is the bulk price with a Pro plan.
Natural and organic hair care for salons
Most of our formulas carry COSMOS certifications by ECOCERT. COSMOS Organic means a set share of the ingredients is certified organic. COSMOS Natural means the formula meets the natural standard without that organic share. Every formula is cruelty-free. Most are vegan, except the formulas with keratin, and each product page says which is which.
Get the appointment, sell the routine. Connect your Shopify, WooCommerce, Squarespace, or Wix store and every online order is made, packed, and shipped under your salon's name.
Two fulfillment hubs, in Riga, Latvia and Charlotte, North Carolina, ship to 30+ countries. Every formula is registered with the FDA in the US, the EU CPNP, and the UK SCPN, so the compliance paperwork is done before you sell.
EU + UKRiga, LatviaShips across Europe and the UK
USCharlotte, NCShips across the USA
FDA, EU CPNP, and UK SCPN registered
How to choose a private label hair salon products manufacturer
Do the formulas match your services?
Your retail should continue the appointment, not compete with it.
With Selfnamed every common salon service has a matching take-home routine.
Can you prove what's on the label?
Ask for certifications, not adjectives.
From ISO 22716-certified manufacturing to ECOCERT-certified COSMOS formulas, Selfnamed has the certifications and documentation to support our quality, ingredient, and sustainability claims.
How much do you have to order?
Big minimums tie up cash and shelf space.
With Selfnamed there are no minimum orders.
Who handles compliance?
Labels, registrations, and safety files take time and expertise.
With Selfnamed, every product is supported by regulatory compliance documentation for the EU, UK, and US markets.
What's your real margin?
Hidden quotes hide thin margins.
With Selfnamed prices and bulk tiers are visible from day one.
Can it grow with you?
Start with a shampoo and conditioner, add masks and scalp care later.
With Selfnamed you add products anytime from a 200+ catalog.
Questions hair salon owners ask
Yes. Selfnamed develops, makes, labels, and ships 200+ products under your brand, including shampoos, conditioners, hair masks, and scalp care. You choose the formulas and the design. We handle production, compliance, and fulfillment from our hubs in the EU and US.
Start with the services you already sell. Pick a shampoo, a conditioner, and one add-on that match those services. Add your salon's name in the free Design Studio and order samples. When you're happy, order one bottle or a bulk batch. There's no minimum order, so you only stock what you can sell.
Sell the products that keep your service results going at home. Most hair salons start with a shampoo and conditioner for their most common hair type. Then they add a weekly mask, a leave-in mist, and scalp care. Our six service routines show which formulas pair with each service.
Curly hair needs moisture and frizz control more than strong cleansing. Our curl care range is made for wavy and curly hair, types 2 to 3. Pair it with Keratin Shine Leave-In Hair Mist after every wash and the Keratin Intensive Rescue Hair Mask once a week.
Start with Moisturizing Shampoo with aloe vera and Moisturizing Conditioner with argan oil and wheat protein. Add the Keratin Intensive Rescue Hair Mask once or twice a week for hair damaged by color or heat.
"Salon grade" has no legal definition, so we'd rather show you what's in the bottle. Our shampoos are COSMOS Natural certified by ECOCERT, made in ISO 22716-certified manufacturing, and registered for sale in the EU, UK, and US. Order samples and test them at your own backwash before you put your name on them.
Yes. Our shampoos and conditioners come in retail sizes, from 290 ml to 400 ml. Use them at the backwash, then sell the same bottles to clients who liked the result.
Most are. Moisturizing Shampoo, Moisturizing Conditioner, Sensitive Scalp Shampoo, and Rosemary Hair & Scalp Strengthening Oil are vegan. Formulas with keratin are not vegan. Every formula is cruelty-free, and each product page shows its exact claims.
Yes. Cleansers, serums, moisturizers, and aftercare for facials are covered on our private label skincare page for salons. This page focuses on hair care for hair salons and stylists.
Your clients' hair deserves a retail line with your salon's name on it
Start free, order samples, and put your salon's label on your first shampoo today.
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Pro.
Bulk discounts
Full design library
Deep Cleanse Scalp Scrub1. Scalp
Moisturizing Shampoo2. Wash
Keratin Intensive Rescue Hair Mask3. Treat
Keratin Shine Leave-In Hair Mist4. Finish
Moisturizing ConditionerArgan oil and wheat protein for softer lengths.$9.00$12.00290 ml
Keratin Intensive Rescue Hair MaskA weekly keratin mask for hair that's been through color or heat.$11.13$15.90170 ml
Keratin Shine Leave-In Hair MistKeratin and lactic acid in a light leave-in mist. A mist, not an aerosol.$8.26$12.70100 ml
3-Step Curly Hair Care RoutineShampoo, 3-in-1 treatment, and frizz mist for curls, types 2 to 3.$18.48$26.403 products
Sensitive Scalp ShampooA gentle wash with linden flower for easily irritated scalps.$7.19$13.70400 ml
Deep Cleanse Scalp Scrub, Rosemary & MintRosemary and peppermint to clear product buildup.$7.60$15.50170 ml
Rosemary Hair & Scalp Strengthening OilRosemary and sweet almond oil, massaged in before washing.$3.87$11.9030 ml
Keratin
Rosemary
Argan Oil
Aloe Vera
Wheat Protein
Panthenol
Caffeine
Shea Butter
Peppermint
Lactic Acid
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