At Selfnamed, we provide 200+ ready-made products that you can customize and sell. Create your skincare or hair care line with your own design or with our Design Service.
There's no need to register the products before you sell them. We've taken care of that, with all the necessary registrations in the EU, UK, and US.
We recommend starting with a sample set. It lets you test the products, decide what goes into your offer, and see how your designs and branding look on the packaging.
What is private labeling?
Private labeling means you sell products made by a manufacturer under your own brand name. The formula, testing, and production come from the manufacturer. The brand, the price, and the customer relationship are yours.
Private label vs white label vs dropshipping
Private label products are made by one manufacturer and sold under your brand, with your own packaging design. White label usually means a generic product that many sellers rebrand with little or no change. Selfnamed sits between the two: the formulas are ready-made, and the label design is fully yours.
Dropshipping is a way to fulfill orders, not a type of product. The supplier ships each order straight to your customer, so you hold no stock. With Selfnamed you can private label and dropship together, or order in bulk and ship yourself.
Who owns what
Your brand name, logo, label designs, prices, store, and customer list belong to you. The formulas belong to Selfnamed: our lab develops them, we register them in the EU, UK, and US, and they are made in Latvia, Italy, France, Spain, and Korea. You build the brand, and we handle the product.