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How does private labeling work with Selfnamed?

Focus on branding and marketing, while we handle the product creation, packaging, and shipping, allowing you to grow your business with private label skincare products made in Europe and Korea.

  • 200+ ready-made formulas
  • No minimum order
  • Ships from the EU and US
An online store for the test brand ondine lab in a browser window, with glass notes around it: Sample set, Search 200+ formulas, Order #42103 synced from the store, Shipped today

What is included?

Start free. Go Pro when you grow, or talk to us about custom pricing.

Soft gray gradient background on Selfnamed's Free, Pro, and Enterprise pricing cards

Free

Test and launch risk-free

$0

/month

Start for free
  • 200+ clean, ready-to-brand formulas
  • 15% off your first order
  • Free Design Studio
  • Starter selection of ready-made designs
  • Limited free product mockups
  • Connect your Shopify, WooCommerce, Squarespace, or Wix store
  • Automatic order fulfillment
  • US and EU fulfillment centers
  • Free customer support
Soft gray gradient background on Selfnamed's Free, Pro, and Enterprise pricing cards

Pro

Recommended

Grow a premium beauty brand

$24

/month ($288 billed yearly)

Get Pro

Everything from Free, plus:

  • Up to 70% off bulk orders of 25+ items
  • Up to 30% off every dropshipping order
  • Advanced graphics and clip art
  • Full ready-made design library
  • Styled mockups for listings
  • Access to upcoming Pro features
  • Free once you reach $13,500 in orders in a year
Soft gray gradient background on Selfnamed's Free, Pro, and Enterprise pricing cards

Enterprise

For enterprise brands

Let’s discuss

Get a quote

All Free and Pro features, plus:

  • Custom pricing for high-volume orders
  • Custom formula development on request
  • Dedicated account manager
  • Advanced features and priority support

Build your own skincare brand

A flat lay of a sundae sample kit, a cleansing foam, a clarifying gel and two serums, under a glass pill that says Sample set

Step 01

Test products

Discover certified, sustainable, and trusted skincare products from our extensive selection, perfect for starting your skincare store.

You can start by choosing sample sets to test products. Place your order and get your products within 7 business days.

Cucumber slices lit from behind with a glass search pill, Search 200+ formulas, and Face, Hair and Body chips

Step 02

Choose products to sell

Design your own packaging for skincare products you want to sell from our product catalog. Or use our Design Service to get personalized designs for your brand.

See all of our categories:

A juno biphasic make-up remover in flight beside a glass pill that says Order synced

Step 03

Start selling

Connect your dropshipping store for your skincare brand, and let us handle the rest. Or order in bulk and start selling to your customers.

The full Selfnamed picture

Your brand is the part customers see. This is everything we run behind it, from the lab to your customer's door.

Two faces side by side beside a glass tracker: formula, registered, made, checked and packed are done, shipped is next
  1. 01

    Formulas

    200+ ready-made formulas from our own lab. Most carry COSMOS certification by ECOCERT.

    Which products are COSMOS certified
  2. 02

    Registration

    Every product is registered in the EU, UK, and US before you sell it. We handle CPNP for the EU and UK.

    How CPNP registration works
  3. 03

    Production

    Products are made in Latvia, Italy, France, Spain, and Korea. Our own facility in Riga, Latvia is ISO 22716:2007 certified.

    About our ISO 22716 facility
  4. 04

    Design check

    Every label design gets a compliance and quality check before production. Our products comply with FDA regulations.

    Packaging design requirements
  5. 05

    Print, pack, ship

    When an order comes in, we print your label, pack the product, and ship it from Riga, Latvia, or Charlotte, North Carolina.

    Fulfillment and shipping
  6. 06

    Support

    The Help Center covers every topic, and our support team answers by email.

    Open the Help Center

How to earn money with Selfnamed?

  1. 1

    Your customer pays your price

    You set the retail price in your store, and the payment goes to you.

  2. 2

    The order reaches us

    Our integrations for Shopify, WooCommerce, Squarespace, and Wix sync each order to Selfnamed on their own.

  3. 3

    We charge our cost

    Product, fulfillment, and shipping are charged to the billing method in your profile, through our secure payment gateway.

  4. 4

    We print, pack, and ship

    Your label goes on and the parcel goes out under your brand.

Everything between your price and our cost is your margin. Selfnamed Pro takes up to 30% off every dropshipping order, so more of each sale stays with you.

A halcyon body oil in flight above a glass breakdown of order #42103: your price, minus product, fulfillment and shipping, and your margin to keep

Design it yourself or with our team

Order models

Wholesale

Pros

  • Wider range of products accessible, with and without MOQs
  • Bulk discounts and lower cost per item
  • Products are available immediately
  • Customizable packaging options for high MOQ products
  • Full control over boxing and deliveries

Cons

  • Higher upfront investment
  • Inventory management
  • Restocking products yourself
  • Leftover stock risks
  • Limited product range
  • Distribution logistics

Dropshipping

Pros

  • Low investment
  • No MOQs
  • No need for inventory
  • Easy to switch and diversify products
  • No need to deal with shipping
  • Location independence

Cons

  • Higher cost per item
  • Longer fulfillment process
  • Not possible to affect delivery times or boxing

How does private labeling work? Common questions

You pick ready-made formulas from our catalog of 200+ products, put your brand on the label in the free Design Studio, and sell them as your own. We label, pack, and ship each order, and every product is already registered in the EU, UK, and US.

Private labeling explained

Private labeling lets you sell products under your own brand without making them yourself. Here is what that means with Selfnamed, how it compares to white label and dropshipping, and who owns what.

At Selfnamed, we provide 200+ ready-made products that you can customize and sell. Create your skincare or hair care line with your own design or with our Design Service.

There's no need to register the products before you sell them. We've taken care of that, with all the necessary registrations in the EU, UK, and US.

We recommend starting with a sample set. It lets you test the products, decide what goes into your offer, and see how your designs and branding look on the packaging.

What is private labeling?

Private labeling means you sell products made by a manufacturer under your own brand name. The formula, testing, and production come from the manufacturer. The brand, the price, and the customer relationship are yours.

Private label vs white label vs dropshipping

Private label products are made by one manufacturer and sold under your brand, with your own packaging design. White label usually means a generic product that many sellers rebrand with little or no change. Selfnamed sits between the two: the formulas are ready-made, and the label design is fully yours.

Dropshipping is a way to fulfill orders, not a type of product. The supplier ships each order straight to your customer, so you hold no stock. With Selfnamed you can private label and dropship together, or order in bulk and ship yourself.

Who owns what

Your brand name, logo, label designs, prices, store, and customer list belong to you. The formulas belong to Selfnamed: our lab develops them, we register them in the EU, UK, and US, and they are made in Latvia, Italy, France, Spain, and Korea. You build the brand, and we handle the product.

Have some questions?

Find the answers about all related topics in our Help Center section

Contact us via Email

Don't hesitate to contact us directly, our customer support will get back to you!