Private label makeup products

Launch your own makeup line with our private label and white label makeup. Foundations, concealers, vegan matte lipsticks, mascara, and more, formulated to professional standards.

Both options are available for on-demand or bulk orders, ideal for salons, retailers, and online stores that want high-quality cosmetics without in-house development costs.

Private label makeup products let you launch a cosmetics line with no lab, no minimum order, and no warehouse. Selfnamed makes 24 makeup products in 23 shades, and you sell every one under your own brand, as private label or white label makeup.

What’s in the makeup range

• Foundation with Peptides: buildable coverage with a velvety semi-matte finish and peptides for hydration. 10 shades, from 05 Fair Neutral to 50 Deep Cool, 30 ml.
• Correcting Concealer: light, buildable coverage with hyaluronic acid that blends into foundation and doesn’t settle into fine lines. 7 shades, 4 ml.
• Color Correcting Ceramide Stick: evens out redness and pores on the go, with ceramides, cocoa butter, and jojoba oil. 4 shades, 12 g.
• Matte Lipstick: a vegan private label lipstick with rich pigment and a nourishing base of shea butter and blueberry seed oil. Dusty Rose and Terracotta Nude, 4 g.
• Lengthening & Volumizing Mascara: vegan, intense black from natural pigments, with a conditioning formula for longer, fuller-looking lashes. 6 ml.

Clean formulas you can check

22 of the 24 products are COSMOS Natural certified, with 98 to 100% ingredients of natural origin. All 24 are gluten free and nut free. The concealer, mascara, lipsticks, and color correcting sticks are vegan, and every foundation and concealer shade is dermatologically tested.

From one lipstick to a full shade range

Order a single shade to test it, then buy in bulk for your salon, studio, or store. Or dropship: connect a Shopify, WooCommerce, Squarespace, or Wix store, and we make, pack, and ship every order under your brand. Each product comes in a box you design yourself in the Selfnamed Design Studio.

Who it’s for

Makeup artists who want a signature kit, salons and spas adding retail, creators launching a first beauty line, and online stores that want makeup next to their skincare. Pair the foundation and concealer with private label face care for a full routine your customers can buy in one place.