Built for growing DTC brands
Unrivaled ecommerce scaling and ecosystem
High-volume, fast-growing beauty lines
Private label cosmetics companies compared
Pick the right platform for your business. Measure Selfnamed on catalog, certifications, integrations, customization, and pricing. Compare the top private label companies in the cosmetics industry.
Finding the right private label cosmetics company
Your manufacturer decides more than your product. It shapes your margins, your shipping times, what you can put on a label, and whether your brand is cleared to sell in your target markets - and choosing the wrong one is expensive to undo. This page compares the top private label cosmetics companies on what actually moves a beauty business: how many formulas you can choose from and how far you can customize them, whether you can start with a single unit or have to commit to hundreds, where products are made and whether they can reach your customers, whether the formulas are genuinely certified clean or just marketed that way, and what it costs to start against how much of each sale you keep.
Selfnamed vs other private label cosmetics companies
Selfnamed
Blanka
Via Glamour
Supliful
Made & shipped from
EU (made) + EU & US (shipped)Selfnamed
US & CanadaBlanka
CanadaVia Glamour
USSupliful
Products
200+Selfnamed
450+Blanka
2,000+ (formula variants)Via Glamour
250+Supliful
Certified organic
Yes, COSMOS by ECOCERTSelfnamed
NoBlanka
NoVia Glamour
NoSupliful
Integrations
Shopify, WooCommerce, Squarespace, WixSelfnamed
Shopify, WooCommerce, WixBlanka
Shopify, WooCommerce, Square, SquarespaceVia Glamour
Shopify, WooCommerceSupliful
Dropshipping / no minimums
YesSelfnamed
YesBlanka
YesVia Glamour
YesSupliful
Customization / print
Full labels, boxes, silk screen print, glossy label, UV, varnish, hot foilSelfnamed
Logo + branded box/insertsBlanka
Logo + custom boxesVia Glamour
Labels onlySupliful
Pricing (monthly)
Free / $34 / CustomSelfnamed
Free / $39 / $149Blanka
$33–$99 (varies by integration)Via Glamour
Free / $29 / $49 / $349Supliful
Bulk / enterprise
YesSelfnamed
YesBlanka
YesVia Glamour
YesSupliful
Start selling with Selfnamed for free
Choose a manufacturer that puts clean beauty first. European manufacturing, certified B Corp standards, and an expanding catalog of natural and organic cosmetics formulas. Free to join, and you only pay when you order or sell.
Why is Selfnamed the top choice for your business?
Start for free - join the catalog, build your brand, and sell online. You pay only when you order a product.
Pick certified formulas - 200+ certified-clean formulas, made in the EU and pre-cleared for the US, EU, and UK.
Make it yours - build your look in the free Design Studio, from labels to custom packaging and ready-to-sell product mockups.
Sell one or a thousand - test with a single unit or stock a whole store, on-demand or bulk, with no minimums.
Ship fast and wide - orders shipped from the US and Europe, reaching 30+ countries in as little as 3 days.
Keep the profit - set your own retail prices, with room to grow into larger margins through exclusive order discounts.
Sell where you already are
Native apps for Shopify, WooCommerce, Squarespace, and Wix. Connect your store, orders sync to Selfnamed, and we fulfill, package, and ship on your behalf.
Full control on WordPress
Complete customization and platform ownership
Highly bespoke, unique beauty experiences
Code-free website creation
Flexible drag-and-drop builder
Intuitive storefront for modern beauty collections
Clean, design-first templates
Stunning, design-forward premium templates
Aesthetics-focused, luxury boutique beauty brands
Rely on proven cosmetics expertise
1.6M
Products delivered worldwide
From US and EU fulfillment centers with reliable shipping and no MOQs.
200+
Retail-ready formulas
Face, body, hair, and makeup products, all made in Europe to one clean, sustainable standard.
20
Years of skincare R&D
Award-winning labs with Certified B Corp quality production practices.
Become the next beauty success story
Start free, design your products on certified-clean formulas, and grow a cosmetics line that's entirely your own.
Production that fits your business
Indie founders
You're launching a first beauty line on a tight budget. Start free with zero minimums to test the catalog before you commit.
Beauty professionals
You're selling your expertise to clients. Match that with certified-clean formulas that go on the shelf with your name, not a supplier's.
Ecommerce entrepreneurs
You're running a store without holding stock. Orders are made and shipped as they sell, automatically synched to your sales channel.
How selling private label actually works
Choose your products
Pick from 200+ clean, ready-to-brand formulas. No minimum order quantity, so you can test a line before you scale it.
Design your brand
Customise colours, fonts, layout and branding in Design Studio. Everything is print-ready the moment you are happy with it.
Sell one bottle or a thousand
Most products on Selfnamed carry no minimum order quantity, though a few do. Test with a single bottle, dropship one at a time, or stock up once you know what sells.
Ship from two continents
Orders ship from fulfillment centers in the EU and the US, reaching more than 30 countries. Whichever center sits closer to your customer picks up the order, cutting transit time on both sides.
Launch compliant, keep your margin
Most formulas are pre-registered with the FDA in the US and the CPNP portals in the UK and EU, so much of the legal groundwork is already done before you list a product. Bulk pricing is visible inside the platform from day one, with no hidden quotes, and you set your own retail price on top.
See your savings stack up with bulk discounts
Fast shipping, wherever you sell
Orders ship from fulfillment centers in the EU and the United States, reaching more than 30 countries in as little as 3 days. Each order ships from whichever hub sits closer to the customer, so delivery time depends on the destination rather than a single shipping origin.
Put your name on it
Leading beauty products with years of science-backed development. Build your brand with sustainability, transparency, and high-performance formulas that work.
Explore more private label company comparisons
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Selfnamed vs Blanka
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Top 10 private label skincare manufacturers in Europe
Written by Jānis Lazda
Frequently asked questions
What are the best private label cosmetics companies?
The ones beauty sellers compare the most are Selfnamed, Blanka, Via Glamour, Jubilee Beauty, and Supliful. Selfnamed is the one to look at for sustainable, certified-clean beauty with no minimums. Blanka is built for fast, beginner-friendly makeup launches. Via Glamour offers a big, customizable catalog of vegan formulas made in Canada. Jubilee Beauty runs a curated US catalog with quick fulfillment. Supliful pairs beauty with supplements and wellness.
How do Selfnamed alternatives compare?
On the four things that decide your business: catalog, certifications, customization, and pricing. The table above puts them side by side. Selfnamed's certifications and clean beauty manufacturing set it apart, while others often differentiate in product scope, subscription tiers, and fulfillment capabilities. Ultimately, the choice depends on your fulfillment needs and formulation goals.
Which private label cosmetics company is best for EU brands?
Selfnamed. Formulas are made in the EU and ship from a European hub, pre-registered for the EU and UK, so you skip the customs, cost, and delays of importing from US- or Canada-based platforms.
Which private label cosmetics companies have no minimum order?
Most of the newer platforms, Selfnamed included, let you order a single unit and grow from there. Traditional manufacturers still ask for hundreds or thousands of units up front.
Which private label cosmetics companies offer certified organic formulas?
Few do. Most market vegan or cruelty-free, which is not the same as organic certified. Selfnamed carries COSMOS organic certification by ECOCERT, with every formula made to one clean, sustainable standard.
Where are Selfnamed products made?
In the EU. Formulas are made in Latvia and shipped from fulfillment centers in Europe and the US, reaching 30+ countries.
Is Selfnamed free to use?
Yes. Free to join, browse the catalog, and design your brand. You pay only when you buy product.
Is Selfnamed certified and compliant?
Formulas are made with COSMOS organic and natural certifications by ECOCERT, and every one is pre-registered for the US (FDA) and the EU and UK (CPNP), safety documentation and labeling included.
How does bulk pricing work for private label cosmetics?
Bulk private label pricing lowers the per-unit cost as order quantity rises, so a larger order earns a better margin on each unit sold. Selfnamed prices its plans at Free, $34, and Custom per month, with dedicated bulk and enterprise pricing on top and no minimum order to start.
Have a question?
Our help center covers ordering, labelling, shipping and compliance.