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The top platforms for launching a beauty brand online, with no order minimums. See where Selfnamed stands out, and partner with confidence.
Selfnamed
Built for speed and depth
Full beauty catalog with clean formulas, a certified B Corp manufacturing partner
Option to fully customize product labels and boxes
Free ready-made styles and Design Studio. No fee to change your designs.
Orders ship from both US and EU fulfillment centers
Automated order fulfillment built-in under free plan
No upfront cost to design and sell custom-branded products
Blanka
Built for makeup
Makeup-led across large ready-to-brand categories
Free logo setup before publishing. Rebranding fee for edits.
Orders ship only from North America
Orders must be fulfilled manually under free plan
No upfront cost to design and sell custom-branded products
200+ clean beauty products
20+ years of cosmetics expertise
In-house wholesale and dropshipping
No minimum order quantity requirements
Free built-in graphic design software
FDA & EU compliant manufacturing
COSMOS by ECOCERT certified formulas
Award-winning Certified B Corporation
A tech-first fulfillment platform with clean beauty manufacturing. Uncompromised integrity, ready to make your own. Browse the catalog, customize a product, and connect your store, all before you spend a thing.
01
Sign up and browse. Create a free account and explore the catalog of clean, COSMOS-certified formulas. Order samples, test the quality, and curate a beauty line fit for your business.
02
Design your packaging. Customize products in the free Design Studio. Use our design assets or your own artwork, and see results come to life on high-quality mockups. Edit designs with no limit.
03
Connect and sell. Link your Shopify, WooCommerce, Squarespace, or Wix store, go live, and let orders fulfill automatically.
Selfnamed features 200+ premium formulas across skincare, hair care, body care and makeup. Blanka's 450+ products lean heavily toward makeup, with skincare, hair care and body care making up a smaller share.
Selfnamed formulas are COSMOS-certified by ECOCERT, cruelty-free, FDA and EU-compliant, and made in an ISO 22716 facility by a certified B Corp partner. Blanka's formulas are cruelty-free, FDA-compliant and GMP.
Selfnamed's free Design Studio allows you unlimited design options for your own labels and boxes. Blanka limits customization — you can only put your logo on labels.
Selfnamed gives you a free Design Studio to build your own labels, ready-made styles to start from, and a paid Design Service if you'd rather hand it off. Blanka gives you a preview tool to place a logo on a product, with design work sold separately.
Selfnamed's catalog covers skincare, hair care, body care, and makeup, all clean formulas built on two decades of European skincare R&D. Order samples of anything first, so you only sell products you've tried and trust.
Most formulas are certified by ECOCERT and cruelty-free, made in an ISO 22716 facility by a certified B Corp partner. That's real, verifiable proof your business can stand behind.
Design your own labels and branded packaging so your designs reflect your brand inside and out. Build a cohesive look across the entire product, ready for the shelf.
Start from ready-made styles or your own artwork, with unlimited edits and no fee to make changes. Or hand it to the Selfnamed Design Service and have a professional create your labels and packaging for you.
Dropshipping
Pros
No inventory to buy or store
Zero upfront cost to start selling
Orders made and shipped automatically, even on the free plan
Test new products with no financial risk
Add or drop products from your store anytime
You only pay for a product once it sells, with 15% off production under Pro plan
Cons
Lower per-unit margin than buying in bulk
Production and shipping run per order, so each sale carries a lead time
The deepest bulk discounts don't apply
Wholesale
Pros
Lower per-unit cost, up to 60% off bulk orders of 25+ units on Pro
The highest margin per sale
Predictable costs for steady, repeat sales
Stock ready to ship for faster delivery
Easier to build custom product bundles from stock
No minimum to begin, order more as demand grows
Cons
Upfront cost to buy inventory
You store and manage the stock yourself, or pay for Selfnamed warehousing
Overstock risk if sales come slower than planned
Sell one product or a full range. Dropship it or buy in bulk. Selfnamed works the same either way. You start free, with no minimum order, and you only pay once you buy product.
Selfnamed is a clean beauty platform with 200+ COSMOS-certified formulas, a free Design Studio for full label and packaging control, and automated fulfillment from US and EU centers. Blanka is makeup-led: you put your logo on stock products, and orders ship from North America. Both are free to start, with no minimum order.
Run your brand on the free plan with no monthly fee, or move to Pro for bigger discounts once you're selling steadily. Pro pays for itself and turns free past €12,000 in orders a year, and Enterprise is there when you need custom formulas or volume.
Choose Selfnamed if you're building an expertly curated skincare, makeup, hair, or body care product line, certified clean formulas and versatile packaging customization matter to you, and you want automated fulfillment, no fixed cost to start, and the flexibility to sell to both US and EU customers.
Choose Blanka if makeup is your main focus, rather than performance skincare and hair care built on active ingredients. You're launching a broad makeup line, your customers are only in North America with no plans to expand, and you want no customization beyond setting up a logo and going live.
No risk, no minimums. Browse the catalog, design your packaging, and connect your store. You only pay when you buy product.
Sign up freeYes. Neither Selfnamed nor Blanka asks for a minimum order on ready-to-brand products, so you can list a full range without buying stock. Selfnamed fulfills each order automatically on the free plan and charges no monthly fee, so you only pay once a customer buys. With Blanka's free plan, you can only do manual order fulfillment.
Selfnamed cosmetics and Blanka cosmetics both remove the biggest barrier to selling skincare or makeup online: neither requires you to buy inventory before you have a customer. That makes cosmetics dropshipping and print on demand cosmetics realistic for a shopify cosmetics store with no warehouse and no manufacturing background.
Where the two diverge is depth. Selfnamed pairs a 200+ product clean beauty catalog with a free Design Studio for full label and packaging control, COSMOS-certified formulas, and in-house fulfillment from both US and EU centers, free to start with no monthly fee until an order ships. Blanka dropshipping and blanka private label run on a makeup-led catalog with logo-only branding and third-party fulfillment.
Our help center covers the catalog, the Design Studio, and placing your first order.
