Private label makeup for your brand

Clean beauty formulas customized under your own brand. Design with Selfnamed and sell premium private label makeup with no minimum order quantities.

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How to launch your private label makeup line

Private label makeup lets you sell professionally developed, ready-made formulas under your own brand name while Selfnamed handles production, shipping, and compliance. It’s the fastest way to launch a beauty line without the risks related to product development and fulfillment.

Step 01

Why choose selfnamed

Choose from certified, natural and organic makeup formulas from our Catalog. Every item is ready for your label.

Step 02

Why choose selfnamed

Use our intuitive Design Studio to add your logo and brand aesthetic to the packaging.

Step 03

Why choose selfnamed

Sell in-person or through an online store integration. We manage the production and deliver directly to your customers.

Beauty with a clean conscience

When your customers choose your makeup, they're trusting what goes on their skin. Every formula we make is held to the same uncompromising standard, from how ingredients are sourced to how the final product leaves our facility. Here's the Selfnamed guarantee.

Certified B Corporation

Verified to meet the highest standards of social and environmental performance, accountability, and transparency across the entire business.

COSMOS Natural by ECOCERT

Every makeup formula meets the internationally recognised standard for natural cosmetics, with at least 95% natural ingredients

ISO GMP Standard

Our production facility meets the international standard for cosmetics Good Manufacturing Practice. Every batch goes under the controlled, audited conditions.

Full regulatory compliance

Fully compliant in the EU (CPNP-notified), UK, and USA (FDA-registered). We handle the paperwork so you don't have to.

Build your private label makeup product line

Explore Selfnamed’s makeup line, designed for modern beauty brands. Here are some natural private label makeup products you can start branding right away.

Foundation with Peptides

Velvety semi-matte coverage enriched with peptides for daily skin nourishment. The lightweight, self-setting texture blends evenly without feeling heavy and visibly improves the look of pores while maintaining a natural finish. Available in 10 inclusive shades from fair neutral to deep cool.

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Lengthening & Volumising Mascara

Covers imperfections and brightens the eye area in one step. The hyaluronic acid formula supports a smooth, luminous finish without settling into fine lines, and deeper shades double as a subtle contour. Fragrance-free, dermatologically tested. Available in 7 shades.

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Correcting Concealer

Peptide-infused formula that delivers length and volume with a precision brush for separated, defined lashes. The conditioning formula nourishes and strengthens lashes during wear, promoting a healthier appearance. Natural mineral pigments, free from synthetic dyes, 100% natural origin.

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Matte Lipstick

Rich-pigment color with a velvety satin finish that wears comfortably without drying. The nourishing base of blueberry seed oil and shea butter maintains a hydrated sensation on the lips, preventing the dryness common with matte finishes. Available in Terracotta Nude and Dusty Rose.

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“Selfnamed has been a game-changer for us! The platform is easy to use, the product quality is top-notch, and the branding options are beautifully executed.”

THAROS

United States

20 years of skincare experience

Whether you’re starting from scratch or expanding an existing brand, Selfnamed is the perfect partner to launch and grow your skincare business.

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Who is private label makeup meant for?

Our platform is built for private label makeup brands at every stage of growth.

Makeup artists

Move from recommending other brands to owning your own. Turn the formulas you already trust into a branded retail line your clients can take home after every appointment.

Beauty entrepreneurs

Launch a fully compliant, professional-grade makeup brand. Skip the years of formulation, the warehouse costs, and the regulatory work. Selfnamed handles all three.

Content creators

Build a tangible brand that reflects your content and aesthetic. Turn an engaged audience into paying customers with a makeup line packaged in your branding and shipped under your name.

Salons & retailers

Raise your retail margins with clean beauty staples. Bulk-order mascaras, foundations, and lipsticks branded to your salon, at unit pricing that beats reselling other lines.

The business of makeup

The beauty industry is a $700+ billion global market. Indie and niche makeup brands are consistently outperforming the growth of legacy giants, offering authentic and transparent stories that modern customers are looking for. And with Selfnamed’s private label solutions, it’s your chance to:

Lead with skin-first formulas

Position your brand at the intersection of color and care with organic, natural makeup formulas that prioritize ingredient integrity

Scale on your terms

Run your business with total flexibility. You can use automated dropshipping for global fulfillment or purchase in bulk to stock your own retail shelves or salons – all without the usual inventory risks.

Make the brand yours

Use design to tell your story. Custom packaging turns great formulas into a cohesive collection that people recognize and trust.

Curate with intention

Sell items by offering solutions. Grouping products into simple, thoughtful routines makes life easier for your customers and builds a loyal following.

Hear from makeup brands using Selfnamed

4.7

Average user rating

309 Reviews

”As a business owner it was vital to find great skincare products for my customers that actually work. This is what I found with Selfnamed.”

Bella Boss

”Really love this platform! Makes it so easy to get new products and is easy to design products! ”

Levi Voorhees

”Strong recomendation to anyone who wants to start a skincare brand with quality products, automated sourcing and easy platform to customize designs.”

Epethiya

”It's been an amazing experience. I cannot wait to see what the future holds for us all”

AnnAGA Luxury Skincare

Custom formula development

For brands ready to go beyond the catalog. Work with our team to develop a proprietary formula built around your brief, your ingredients, and your market positioning.

Why partner with Selfnamed

Launch and scale your private label makeup brand from concept to market. Partner for free, source the best private label makeup manufacturer, and develop your brand all in one place.

Extensive catalog and customization options

Choose from 150+ ready-to-sell formulas. Add branding free with our label editor, or hire our designers for bespoke packaging.

Custom solutions for scaling brands

Ready to move beyond the standard catalog? Full-service manufacturing with custom formula development, bespoke packaging, and production power to scale.