From cleanser to serum
Face care
Serums, creams, cleansers, and eye care, ready for your label.
Private label cosmeticswith your name on it
A private label cosmetics and skincare manufacturer with 20 years of expertise behind your brand. No minimums, full customization, shipped from the EU and US.
- 200+ premium products
- Fastest time to market
- High profits
- 4.4 on the Shopify App Store
Private label cosmetics, built like software
Selfnamed is where a cosmetics lab meets a software company. 200+ certified skincare formulas, a design studio, and store apps, built as one platform. Pick a formula, add your label, connect your store. We make, pack, and ship every order under your name.
Clean beauty, made on demand for you
The beauty industry is worth $140 billion. Claim your share with the simplest way to launch a brand.
Join skincare brands earning millions
96kbeauty businesses supported
1.6Mpremium products delivered
20years in cosmetics
30+countries we ship to
Your trusted partner in skincare
Certified, sustainable, and trusted private label skincare, now with no minimum order amount. Whether you are starting from scratch or expanding an existing brand.
The most extensive private label skincare catalog
The largest on-demand clean beauty catalog, with new products added every month. Browse all 200+
From wash to body oil
Body care
Washes, lotions, oils, and scrubs that feel as good as they look.
From shampoo to scalp oil
Hair care
Shampoos, conditioners, masks, and scalp care for every hair type.
From base to lips
Makeup
Foundation, concealer, lipstick, and mascara with your name on them.
Your brand on the label in about a minute
Type your brand name, pick a style, and see it on real products. Quick Design builds the label for you, and the free Design Studio lets you fine-tune every detail.
Clean formulas, ready for your label
Developed, stability-tested, and registered before you see them. Most COSMOS certified by ECOCERT. All formulas and ingredients
From first label to first order
Design it, stock it, sell it. The platform does the rest while you build the brand.
0%
Printing labels
Ships in 3 daysYour store · Today
Add to storeBrand namel
Start free. Grow with Pro.
From the first order to a full-scale brand. Pro gives you the tools to get there faster.
- 200+ clean, ready-to-brand formulas
- 15% off your first order
- Free Design Studio
- Starter selection of ready-made designs
- Limited free product mockups
- Connect your Shopify, WooCommerce, Squarespace, or Wix store
- Automatic order fulfillment
- US and EU fulfillment centers
- Free customer support
Everything from Free, plus:
- Up to 70% off bulk orders of 25+ items
- Up to 30% off every dropshipping order
- Advanced graphics and clip art
- Full ready-made design library
- Styled mockups for listings
- Access to upcoming Pro features
- Free once you reach $13,500 in orders in a year
All Free and Pro features, plus:
- Custom pricing for high-volume orders
- Custom formula development on request
- Dedicated account manager
- Advanced features and priority support
Reliable order fulfillment that scales with you
3days. That’s how fast we make, pack, and ship an order from our facilities in the US and Europe.
Global reach with fast deliveryShip to 30+ countries from two fulfillment hubs.
Launch new products in hoursOrder one product or thousands. No minimums.
Premium quality and complianceCertified products, compliant with local regulations.
“Whether you’re just starting or looking to expand, Selfnamed provides everything you need to build a standout beauty brand.”
Get inspired
Eight example beauty brands on Shopify, WooCommerce, and Squarespace, each stocked with products you can put your name on.
oka
Vitamin C serum $24Vitamin C serum. One step, every morning.
NORDA
Quiet care
for cold days.
Cleansing foam€19
Apothecary · Hand & body · Est. 2024
terra & co.
Hand & body washes, poured slow.
GrapefruitCardamomGinger
Actives,
measured.
01 · Caffeine
02 · Ginkgo
03 · Oil
04 · CalmCUBO
Night creams thatwork while you sleep.
$29The night ritualShop night care
Age is
a feeling.
The night edit3 creams · from $27
Your store, your domain
Connect Shopify, WooCommerce, Squarespace, or Wix. Add products in a click, they sync to your store, and every order ships under your brand.
How store apps work →l
lumenClean skincare, Riga
Skin,
simplified.
01
02
03
+Add products
Hydrating serumDay creamVitamin C serumAs seen on
Enterprise
Scalable growth for enterprises
Custom formulation and contract manufacturing for retailers and large brands, from our own lab in Europe.
- 5M units a year manufacturing capacity
- Months from idea to a ready-to-sell product
- Certified B Corp, COSMOS Natural, ISO GMP
Prefer to talk first? Book a call Explore Selfnamed Labs
Hear from Selfnamed customers
4.5 average user rating
“Selfnamed set the bar incredibly high for both product quality and customer service.”
“I can now take an idea, test it, brand it, and bring it to market without owning a laboratory, managing formulation, or committing to enormous minimum orders.”
“If you had told me a year ago that I'd own a cosmetics brand, with influencers tagging me alongside major brands, I wouldn't have believed it.”
“I have worked with many companies before, including companies in Germany, but none of them even came close to the level of service that Selfnamed provides.”
“Seeing my new branding physically printed onto products I've selected for my customers was genuinely quite an emotional moment!”
“What [Selfnamed is] offering in quality, and how easy the process was from the beginning – that's hard to replicate.”
“Selfnamed did the heavy lifting on certifications, so my main job was building the brand and its website.”
“Being in the beauty industry for 12 years I've worked with lots of brands and am so proud to put my name on these products.”
“The platform made it possible for us to start our own brand without the huge minimum order quantities that would normally be required in the cosmetics industry.”
“I started my cosmetics brand with Selfnamed and it's been a great experience.”
“Selfnamed gave me access to a professional setup while keeping enough flexibility to build my brand step by step.”
“We highly recommend them to anyone looking for a dependable private label cosmetics manufacturer.”
Browse all categories
Pick a category, then a product type. Browse all 200+
Eye care6 productsSun care3 products
Masks & exfoliators4 products
Toners & mists4 products
Cleansers10 products
Serums & boosters20 products
Facial oils7 products
Moisturizers24 products
A private label skincare manufacturer for brands of every size
Selfnamed is a private label skincare manufacturer for founders, startups, online sellers, salons, and retailers. We develop, test, and produce 200+ ready-to-brand skincare and personal care products across face care, body care, hair care, and makeup, and you sell them under your own name. There are no minimum orders, so you can start with one unit and grow to wholesale volumes with the same formulas.
Many private label cosmetics suppliers set minimum orders in the thousands of units before the first production run. We start from ready-made formulas, the same idea as white label beauty products, and make them yours with your label and your price. When a brand needs something new, Selfnamed Labs develops custom skincare and customized beauty products from brief to finished product.
Selfnamed also works as print on demand for cosmetics. When a customer orders, we print your label, make the product, and ship it, so print on demand skincare, makeup, and beauty products reach your customers without stock on your shelf. It is the low-risk way to create your own skincare brand or run a home-based cosmetics business.
Most of our formulas carry COSMOS certifications by ECOCERT, so organic private label skincare and vegan lines are easy to build. Production follows ISO 22716 (GMP), and Selfnamed is a Certified B Corp.
Put your logo on cosmetics without hiring a designer. Upload your logo or start from a ready-made style in the free Design Studio, preview the label on the bottle, and order a sample before you launch.
Every order is made, packed, and shipped within 3 days from our facilities in Europe and the US, with tracking. Connect Shopify, WooCommerce, Wix, or Squarespace and orders come to us automatically, or buy in bulk and ship to your own warehouse. See how skincare fulfillment works.
Comparing private label skincare companies? Check three things: the minimum order, the certifications, and who handles fulfillment. For manufacturing details by market, see private label skincare manufacturing.
Private label cosmetics questions
Private label cosmetics are ready-made products you sell under your own brand. Selfnamed develops, tests, and makes 200+ of them across skincare, makeup, hair care, and body care. You choose the products, design the label, and own the brand and the customer.
Yes. Selfnamed works like print on demand for skincare and cosmetics. We print your label, pack, and ship each order within 3 days, starting from one unit.
A private label skincare manufacturer develops, tests, and produces formulas that other companies sell under their own brand. Selfnamed is a private label skincare manufacturer with 200+ ready-to-brand products across face care, body care, hair care, and makeup. You pick the formulas, design the label, and own the brand. We make, pack, and ship every order.
No. You can order a single product to test it, or thousands for wholesale. There are no minimum orders on any Selfnamed product.
Selfnamed is free to join. You only pay for the products you order. Selfnamed Pro adds bulk and dropshipping discounts, the full design library, styled mockups, and advanced graphics.
Yes. Every formula is pre-registered and compliant with the FDA (US) and CPNP (UK and EU). Most formulas carry COSMOS Natural or COSMOS Organic certification by ECOCERT, and products are made by a Certified B Corp manufacturer in an ISO 22716 facility.
Selfnamed ships to 30+ countries from fulfillment centers in Europe and the US. Orders are made, packed, and shipped within 3 days, with tracking.
Yes. Native apps for Shopify, WooCommerce, Squarespace, and Wix sync your orders automatically. We pick, pack, and ship every order under your brand name.
Samples typically arrive in about 7 business days. Once you approve a sample, you design the label in the free Design Studio and can add the product to your store right away. Every order is made, packed, and shipped within 3 days.
Yes. Upload your logo or start from a ready-made style in the free Design Studio, then order from one unit. There are no minimum orders on any Selfnamed product, so you can test a product before you buy in bulk.
White label beauty products are ready-made formulas that many brands sell under their own labels. Private label usually means products made for one brand, often with custom packaging or a custom formula. With Selfnamed you start from ready-made formulas, make them yours with your own label, and can develop a custom formula with Selfnamed Labs. More on white label skincare.
Yes. Most of our formulas carry COSMOS certifications by ECOCERT, as COSMOS Natural or COSMOS Organic, and the vast majority of the catalog is vegan-friendly. Filter the catalog by certification to build a fully organic line.